VAMPIRES AT LEGOLAND® CALIFORNIA ARE LOOKING FOR HEROES

Family theme park kicks off two week campaign with American Red Cross during Brick-or-Treat!

CARLSBAD, Calif. (Oct. 13, 2010) – Twenty “vampires” and “vampiresses” squealed with delight as they took a private ride on The Dragon coaster at LEGOLAND® California today. The children of blood donors donned capes and fangs to remind people that vampires aren’t the only ones in need of blood this Halloween. In fact, every two seconds someone in the U.S. needs a blood transfusion – more than 1,200 people need transfusions daily in Southern California alone. That’s why the family theme park in Carlsbad is teaming up with the American Red Cross to lure blood donors from seven different counties into becoming heroes by saving a life.

From Oct. 14 through 28, every person who donates blood to the American Red Cross in Los Angeles, San Diego, Orange, Riverside, San Bernardino, Ventura and Imperial Counties will be entered into a drawing for a family four-pack of tickets to LEGOLAND California’s Brick-or-Treat celebration. Multiple winners will be chosen at each location from among all presenting donors who fill out an entry form. LEGOLAND is donating 5,000 tickets valued at $335,000 dollars – that’s the largest amount ever donated by LEGOLAND California to any non-profit organization at one time.

Any healthy person age 17 or older and weighing at least 110 pounds may be eligible to donate blood. To find a blood drive near you, please call 1-800-RED-CROSS or visit www.RedCrossBlood.org.

The “vampires” range in age from 4 to 12 and were given return tickets to experience the biggest kids’ Halloween celebration in San Diego during the three remaining weekends of Brick-or-Treat. Every Saturday and Sunday in October revelers 12 and under can trick-or-treat on the Park’s Brick-or-Treat Trail gathering goodies such as a commemorative LEGO® brick, delicious treats and other surprises.  The kid-sized cul-de-sac features LEGO-themed treat stations and offers a safe, fun and entertaining trick-or-treating experience.

Brick-or-Treat Party Nights presented by Verizon is bigger and better than ever this year with a new interactive show  “Mail Order Monsters”, a new musical light show “The Spirits of Brick-or-Treat”, a second Brick-or-Treat Trail atop the Model Shop and for the first time, SEA LIFE™ Aquarium gets into the spirit of Brick-or-Treat Party Nights with its own Brick-or-Treat Trail bonus station.  Brick-or-Treat Party Nights is every Saturday in October from 5 to 9 p.m. when the family theme park transforms into a not-too-spooky Halloween haven featuring costume contests, nighttime trick-or-treating on the Brick or Treat Trails, festive music, entertainment, interaction with the “Boo Crew” and fantastic lighting effects.

Several monstrously fun areas of LEGOLAND are open late for Party Nights: Land of Adventure, Castle Hill, the Imagination Zone and Park favorites Coastersaurus, Safari Trek and Fairy Tale Brook. Every day throughout the month of October, families can climb aboard a giant LEGO jack-o-lantern which is more than 7 feet wide, is made of 22,000 DUPLO® bricks and weighs 850 pounds!

All Brick-or-Treat and Party Nights festivities are included in the price of regular one-day admission to LEGOLAND California.  During Brick-or-Treat, LEGOLAND is open from 10 a.m. to 9 p.m. on Saturdays and 10 a.m. to 5 p.m. on Sundays. SEA LIFE is staying open until 8 p.m. on Saturdays for those wanting to explore the Aquarium after dark. New this year, guests can pre-purchase Brick-or-Treat tickets online which include SEA LIFE for $59 and receive a complimentary second-day ticket valid through Dec. 25. Guests planning to attend Brick-or-Treat Party Nights only can purchase special tickets online or at the front gate in advance for just $30 at www.LEGOLAND.com or call 760-918-LEGO.