San Diego Zoo Global announced today, Thursday September 29, that it is launching a new baby panda iPad app. The app, called Baby Panda's New Home, was created by Zentro Media and includes content from the well known Zoo.
Baby Panda's New Home tells the remarkable story of Zhen Zhen's birth and childhood at the San Diego Zoo and her eventual journey to China to live in the natural habitat of the giant pandas. The story includes everything from Zhen Zhen's first doctor visit, to her birthday parties (including giant cakes!), to her airplane trip and eventual relocation into the wild.
"The baby pandas at the San Diego Zoo have generated tremendous interest among the public." Said Ted Molter, director of marketing for San Diego Zoo Global. "Creating an app that shares these adorable bears with kids in an educational way helps us to continue our mission of saving these animals."
At the core of the app is a beautiful children's book. Zentro Media then adds a vast treasure chest of other media such as videos, sounds, photos, fun facts and activities. The app features information about the lives of pandas at the Zoo but also in their natural environment. The app is enriched with so much interactive material that it can be experienced many times, in many different ways…by all members of the family.
"We couldn't be more pleased working with a world class brand like the San Diego Zoo and Safari Park. Having access to their content and experts allowed us to produce a wonderful app for the iPad that enriches the lives of children and their parents. It's very special when you match a content rich global brand with a top notch production studio, such as Zentro Media", says Michael Rothbard, CEO of Zentro.
The app features high definition videos of baby panda Zhen Zhen and her mother, Bai Yun along with interactive elements, photos and games. The app is particularly designed for children but is also expected to be sought after by the many panda fans who look for collectible items featuring their favorite bears.
Zentro is working with the world famous San Diego Zoo to create an exciting new series of enhanced books featuring the Zoo's "celebrity" animals. Amazing characters like Zhen Zhen the panda and Tembo the elephant are the stars of these rich multimedia books for children of all ages. Baby Panda's New Home is the first episode in this new San Diego Zoo series. The apps will be entertaining, educational and will set the standard for children's non-fiction enhanced books on the iPad.
Zentro Media is an official Apple iPad developer and a next generation publishing company combining the talents of Emmy® Award-winning storytellers with acclaimed multimedia developers. This combination of proven technical expertise and creative storytelling creates a new art form in publishing. Zentro Media has offices in New York and Los Angeles. For more information, please visit www.zentromedia.com
Monday, October 10, 2011
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