LEGOLAND® FLORIDA EXTENDS SPECIAL PRICING

Discounts on General Admission and Blackout-free Annual Passes Extended Through April

Polk County, FL (January 5, 2011) -- Due to popular demand, LEGOLAND® Florida has extended its discount on general admission tickets and Standard Annual Passes through April 2011.  Central Florida’s newest full-day, family theme park, scheduled to open in October 2011, announced the extension after a hugely successful December sales period.  Formerly expected to end on December 31, 2010 – guests will now be able to get the special rate through April 30, 2011.

“Our strong sales numbers have proved to us that people are excited about the opening of LEGOLAND Florida,” Director of Sales and Marketing, Kim Isemann stated.  “By extending these special rates through the early spring, we want to allow our future guests the opportunity to lock in their tickets and annual passes before the Park opens.”

Available only at www.LEGOLAND.com, general admission tickets are $65 for adults and $55 for children and seniors.  Standard Annual Passes are offered at the children’s prices of $99 with no Blackout Dates!  Plus Annual Passes and Ambassador lifetime passes are also available at the non-discounted rates of $159/$129 and $2,500 respectively.  These passes includes unlimited admission, discounts on preferred parking, special events, plus discounts on food and merchandise. (Prices do not include sales tax.)