LEGOLAND® Florida Announces First Park Partner

Pepsi Beverages Company Named
Official Beverage Provider for Theme Park

POLK COUNTY, FL (December 8, 2010) – LEGOLAND® Florida and Pepsi Beverages Company (“PBC”) have reached a multi-year agreement that will make PBC the official beverage provider of Central Florida’s newest full-day theme park.  The family Park, opening October 2011, is proud to partner with PBC on this hallmark union.

“This partnership is the beginning of a tremendous relationship between LEGOLAND Florida and Pepsi,” said LEGOLAND General Manager, Adrian Jones.  “We are excited to welcome PBC into the LEGOLAND family, and know that the partnership between these two quality brands will be a great success for both companies.”

“LEGOLAND Florida will be an important addition to the tourism landscape, and at Pepsi, we’re thrilled to be in on the ground-level of such an enormous endeavor,” said Tom Shull, vice president of foodservice in PBC’s Southeast Business Unit.  “When the doors open, LEGOLAND Florida guests will be able to enjoy the Park experience with a cold Pepsi beverage in hand.”

As part of the overall agreement, Pepsi brands will be exclusively available in the 150-acre theme park and PBC will provide significant marketing funds to help promote LEGOLAND in several region-wide promotional campaigns.  In addition to PBC’s hallmark brand, Pepsi, LEGOLAND will prominently feature the company’s healthy choices with Tropicana & Dole juices and Aquafina bottled water.   PBC’s exclusive pouring rights will offer guests a wide range of products from their broad beverage portfolio, including Pepsi, Diet Pepsi, Pepsi Max, Gatorade, Mountain Dew, Sierra Mist, Tropicana Lemonade and Aquafina bottled water.

LEGOLAND® Florida opens in October 2011 and will be a 150-acre interactive theme park dedicated to families with children between the ages of 2 and 12.  With more than 50 rides, shows and attractions, LEGOLAND is geared towards family fun! There are currently four other LEGOLAND Parks in the world – LEGOLAND California in Carlsbad, LEGOLAND Billund in Denmark, LEGOLAND Deutschland near Günzburg, Germany and LEGOLAND Windsor outside of London. The LEGOLAND theme parks are a part of Merlin Entertainments Group, the second largest attractions operator in the world.  For the most current information, log on to www.LEGOLAND.com.