TAMPA, Fla. (September 16, 2010) – Amidst the latest round of internet rumors as to what Busch Gardens Tampa Bay may be building in Crown Colony Plaza, the adventure park launched today the next chapter in a teaser campaign that began early this summer.
Starting today, guests who log on to www.BuschGardens2011.com will have the opportunity to enter code words and unlock their first glimpse as to what the new attraction will look like. Each week, the site will offer another clue will be shared as to where to find the next code word. The first code word, “CHASE,” was shared on the park’s Facebook page (www.facebook.com/BuschGardensTampaBay) this afternoon.
The BuschGardens2011.com site launched in June with a series of short videos highlighting attributes of the new attraction – including speed, power and agility – which could also be accessed by guests with smartphones via QR codes on the park’s construction walls. In August, the site began featuring a series of video messages by Busch Gardens officials offering hints about the theme and scope of the project.
This third phase – the most interactive yet for fans – will lead up to the official attraction announcement, which is scheduled for mid-October.
Posts
No comments:
Post a Comment