Universal Orlando Resort TO LAUNCH NEW National Commercial for the Wizarding World of Harry Potter DURING SUPER BOWL XLIV

Starting Today, Watch It On UniversalOrlando.com Before It Airs On TV

Universal Orlando Also Launches Brand-New Microsite For The Wizarding World of Harry Potter

Orlando, Fla. (February 3, 2010) – This Sunday, Universal Orlando Resort will launch a brand-new, national commercial for The Wizarding World of Harry Potter during Super Bowl XLIV. The ad, created by Universal Orlando and Rosso Media Ltd in the UK, offers guests a look into the magic that awaits them at the highly anticipated theme park experience set to open Spring 2010. And, for fans who can’t wait until Super Bowl Sunday, the national commercial will be viewable through UniversalOrlando.com starting TODAY.

Set to air during the first half of the Super Bowl, the ad features all-new footage and pulls viewers directly into the new area – from Hogsmeade, to the immensity of Hogwarts castle. The commercial also features Harry Potter and two children who get a glimpse of the excitement guests can expect to experience when they visit The Wizarding World of Harry Potter.

Also launching today is a brand-new microsite for The Wizarding World of Harry Potter. Accessible through UniversalOrlando.com, the site currently features:

A first-person perspective, photo-realistic video of Hogsmeade and Hogwarts castle

The Wizarding World News, which will provide guests with information about The Wizarding World of Harry Potter

Visuals and details about the various shops, attractions and the eating establishment in the land

Owl Post e-cards for friends and family

And, over the next couple of months, the microsite will also continue to be updated with ground-breaking interactive elements.

The commercial also begins a new brand campaign – “Be Courageous. Be Outrageous. Be Extraordinary.” – showing viewers that Universal Orlando Resort is the only theme park destination in the world where you can soar above Hogwarts castle with Harry Potter, swing above the streets with Spider-Man and help Shrek save Princess Fiona in Shrek 4-D and more.

“We are incredibly excited to be launching our new brand campaign for Universal Orlando Resort with a glimpse of The Wizarding World of Harry Potter,” said Alice Norsworthy, executive vice president of marketing and sales for Universal Orlando Resort. “We know our guests will be thrilled to see the excitement in store for them once this new area opens this spring.”

Inspired by J.K. Rowling’s compelling stories and characters, The Wizarding World of Harry Potter will provide visitors with a one-of-a-kind experience complete with multiple themed attractions, shops and a restaurant.

Universal Orlando Resort

There are many ways to enjoy your Orlando vacation – but there is only one Universal Orlando Resort. It is a completely separate destination featuring two theme parks, three magnificently themed on-site hotels and a nighttime entertainment complex. It’s the only Orlando destination where you are not just entertained – you are part of the most exhilarating entertainment ever created. You can soar above Hogwarts with Harry Potter, swing above the streets with Spider-Man, battle aliens alongside Agent J, and help Shrek save Princess Fiona in Shrek 4-D.

Warner Bros. Consumer Products

Warner Bros. Consumer Products, a Warner Bros. Entertainment Company, is one of the leading licensing and retail merchandising organizations in the world.

Harry Potter continues to be a global phenomenon. The series of books by author J.K. Rowling has been translated into 68 languages with more than 400 million copies sold in over 200 territories around the world. The films, produced by Warner Bros. Pictures, have grossed more than $5.4 billion at the box office worldwide, making Harry Potter the largest-grossing film franchise in history.