Universal Orlando Resort TO LAUNCH NEW National Commercial for the Wizarding World of Harry Potter DURING SUPER BOWL XLIV

WHAT:

Universal Orlando Resort will launch a brand-new, national commercial for The Wizarding World of Harry Potter during Super Bowl XLIV. The ad, created by Universal Orlando and Rosso Media Ltd in the UK, offers guests a look into the magic that awaits them at the highly anticipated theme park experience set to open Spring 2010.



Set to air during the first half of the Super Bowl, the ad features all-new footage and pulls viewers directly into the new area – from the bustling village of Hogsmeade, to the immensity of Hogwarts castle. The commercial also features Harry Potter and two children who get a glimpse at the excitement guests can expect to experience when they visit The Wizarding World of Harry Potter.

The commercial also begins a new brand campaign, “Be Courageous. Be Outrageous. Be Extraordinary.” showing viewers that Universal Orlando Resort is the only theme park destination in the world where you can soar above Hogwarts castle with Harry Potter, swing above the streets with Spider-Man and help Shrek save Princess Fiona in Shrek 4-D.

Inspired by J.K. Rowling’s compelling stories and characters, The Wizarding World of Harry Potter will provide visitors with a one-of-a-kind experience complete with multiple themed attractions, shops and a restaurant.

WHEN:

Sunday, February 7, 2010

During the first half of Super Bowl XLIV