TAMPA, FL (April 21, 2010) -- Busch Gardens Tampa Bay recently debuted an in-park text messaging campaign sure to help guests make the most of a visit to the park.
The messages provide coaster wait times, fun-for-the-family scavenger hunts, valuable promotional offers for food and gifts and did-you-know facts about the park’s “hidden gems.”“The feedback from our guests has been incredible -- they love this level of service and how it enhances their park experience,” said Jim Dean, executive vice president and general manager of Busch Gardens Tampa Bay. “With text messaging, it’s very natural for our guests to get park updates during their visit. On a moment’s notice, we can let them know about wait times on the coasters or even take them on a scavenger hunt.”
At the park’s front gate, guests receive instructions on opting in to the service and it’s nothing more complicated than texting a keyword to an SMS number. Within minutes, guests will receive updates directly to their mobile device. They’re automatically unsubscribed from the service after 12 hours and can opt-out at any time.
“My favorite is the quiz we have for Sesame Street Safari of Fun, our new attraction,” said Dean. “Parents and kids are having a great time with it. We text trivia questions about Safari of Fun, things to notice and spot. Parents and kids need to keep their eyes open – they never know what we’ll ask!”
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