Universal Studios Hollywood’s ‘King Kong 360 3-D,’ Created by Peter Jackson, Honored with Prestigious Creative Arts Award for Outstanding Achievement by the International 3D Society

Universal City, CA – Universal Studios Hollywood’sSM acclaimed theme park attraction, “King Kong 360 3-D,” created by Oscar®-winning Director Peter Jackson, received the International 3D Society’s Lumiere Award at its 3rd Annual Creative Arts Awards ceremony in early February 2012. This prestigious award, the first-ever presented to a theme park ride, recognized “King Kong 360 3-D” for its creative and technological achievement, demonstrating significant impact and innovation in the world of 3-D.
    Previously, “King Kong 360 3-D” was awarded “Outstanding Visual Effects in a Special Venue Project” by the esteemed Visual Effects Society, the entertainment industry's only organization dedicated to advancing the arts, sciences, and applications of visual effects .
Universal Studios Hollywood broke new ground in themed entertainment with the landmark introduction of “King Kong 360 3-D,” the world’s largest, most intense 3-D experience.  The attraction, based on Peter Jackson’s 2005 blockbuster, integrates spectacular three-dimensional visual media and the world’s largest 3-D projection installation ever produced with physical effects.
A signature ride on the world famous, behind-the-scenes Studio Tour featuring video host Jimmy Fallon, “King Kong 360 3-D,” transports guests to Skull Island and catapults them into the middle of a terrifying struggle between a giant T-Rex and “the eighth wonder of the world” – King Kong.  Guests find themselves launched into the film, projected on the world’s largest wrap around, 3-D compound curved screens.
    Universal Studios Hollywood will continue to set the bar for immersive theme park rides when “Transformers:  The Ride–3D” opens in May 2012, based on the iconic brand from Hasbro and electrifying film franchise, directed by Michael Bay, and celebrated for its multi-generational appeal, inventive storyline, spectacular action sequences and amazing special effects.
    The thrill ride will tell a new “TRANSFORMERS” story using original, photo-realistic 3D-HD media, sophisticated special effects masterminded by Industrial Light & Magic, and one of the most elaborate roaming flight simulator ride systems ever created.  Fusing high-tech elements with an epic new “TRANSFORMERS” tale, “Transformers:  The Ride–3D” will be Universal Studios Hollywood’s most ambitious ride ever created and will set a new standard in the world of theme park attractions, stretching the medium’s potential as an immersive and powerful storytelling vehicle.
    The International 3D Society is an organization of professionals devoted to the innovation of art and technologies of stereoscopic 3-D content.  The Society provides individuals with opportunities for artistic display, acknowledging accomplishment and encouraging creative development in the art of 3-D.
Universal Studios Hollywood SM, The Entertainment Capital of L.A.SM, includes a full-day, movie-based theme park and Studio Tour; the CityWalk entertainment, shopping and dining complex, the Universal CityWalk Cinemas, the “5 Towers” state-of-the-art outdoor concert venue, and the Gibson Amphitheatre concert and special event arena.  World-class rides and attractions include the intense, award-winning ride, “King Kong 360 3-D” on the famed behind-the-scenes Studio Tour, “The Simpsons RideTM,” “Revenge of the MummySM —The Ride” indoor roller coaster and “Jurassic Park® —The Ride,” as well as the much-anticipated mega-attraction, “Transformers™:  The Ride—3D,” opening in May 2012.