LEgoland® Florida Chooses orlando Public Relations Agency

Thompson Wesley Wolfe Named Agency of Record

WINTER HAVEN, FL (Feb. 4, 2011) – After an extensive search, LEGOLAND® Florida has selected Thompson Wesley Wolfe (TW2) as its public relations agency of record.  The firm will work closely with the park’s internal team to manage proactive and reactive publicity efforts for the 150-acre interactive theme park currently under construction in Central Florida.

“The team at TW2 impressed us with their deep knowledge of the theme park industry and their creative approach to promoting our park in particular,” said LEGOLAND Florida Director of Sales and Marketing Kim Isemann.  “But it was their energy and passion that ultimately made the difference.  We’re confident we’ve chosen the best agency for the job ahead.”

Orlando-based TW2 has been charged with creating a high level of awareness about LEGOLAND Florida among families with children between the ages of 2 and 12.  The team will work directly with travel and family media to share news and updates, and will help create events both at LEGOLAND Florida and in key U.S. cities to promote the park’s opening in October.

“When the park debuts in nine months, it will become the first major U.S. theme park to open in the past 10 years,” said Isemann.  “We anticipate a great deal of interest in that story, and we will be working overtime to ensure a strong, successful opening.”

“We couldn’t be more excited to be working on such an amazing project and with such a great team of people,” said TW2 CEO Lorri Shaban.  “The park has so many assets, the most powerful of which is its universally known and beloved brand.  Our challenge will be to leverage that brand to generate awareness, anticipation and ultimately ticket sales for the park.”