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Friday, December 30, 2011

Actress Ginnifer Goodwin Enjoys The Wizarding World of Harry Potter at Universal Orlando Resort

Universal Orlando Resort hosted television and film actress Ginnifer Goodwin today as she explored The Wizarding World of Harry Potter with friends. During her visit, Ginnifer showed off her affinity for the Harry Potter books and films by dressing up in a Hogwarts school robe and a Gryffindor scarf. Ginnifer has previously appeared in successful films such as “Mona Lisa Smile” and “He’s Just Not That Into You” and currently stars in ABC’s hit TV series, “Once Upon a Time.”

HOLIDAY BABY WILL BE NEWEST ADDITION TO BUSCH GARDENS’ SERENGETI PLAIN

Tampa park welcomes a baby giraffe
that will become part of the herd by spring

TAMPA, Fla. (December 29, 2011) – Busch Gardens Tampa Bay welcomed a new baby female reticulated giraffe on Tuesday, December 27, 2011. At 5 foot, 7 inches tall and weighing approximately 127 pounds, the newborn is the calf of father, Jafari and mother, Tesa, who has previously given birth to four other calves at Busch Gardens.

This new addition brings the park’s reticulated giraffe population to 18. The term “reticulated” refers to the giraffe’s net-like pattern of spots.

Mother and baby are currently in an area out of guest view so they can be closely monitored by zoo staff to ensure the baby is nursing and growing properly. The duo will join the other animals on the Serengeti Plain in about three months.

A giraffe’s gestation period is approximately 15 months, and the new baby will nurse for about one year. This birth is part of a successful long-term breeding program at Busch Gardens.     

Busch Gardens’ 65-acre Serengeti Plain is a naturalistic habitat featuring a diverse population of free-roaming African animals including giraffe, zebra, white rhinoceros, eland antelope and several other species of hoof stock and birds.

You can view these amazing animals from the Serengeti Express, the Skyride or on a Serengeti Safari, an open-truck tour during which you can hand-feed reticulated giraffes and get up-close with the other animals on the plain.

For more information, contact Busch Gardens’ Public Relations department at (813) 987-5090 or visit www.buschgardens.com

Wednesday, December 28, 2011

"The Hunger Games" Star Josh Hutcherson Visits The Wizarding World of Harry Potter at Universal Orlando Resort

Universal Orlando Resort hosted actor Josh Hutcherson today as he visited The Wizarding World of Harry Potter. During his visit, Josh tasted Butterbeer and encountered students from the Durmstrang Institute, one of three schools that compete in the Triwizard Tournament in the Harry Potter books and films. Josh plays Peeta Mellark in the highly anticipated film, “The Hunger Games,” due out in March 2012.

Tuesday, December 20, 2011

LEGOLAND Florida Announces Water Park Details & New Premium Pass

LEGOLAND® Florida – Just Add Water!

Central Florida’s Newest Theme Park Announces Water Park Details and

Unveils All-New Premium Annual Pass

WINTER HAVEN, Fla.  – Just six weeks after its official grand opening, LEGOLAND® Florida today released details of its first expansion – LEGOLAND Water Park. Scheduled to open in time for summer 2012, the water park will feature a wave pool, Build-A-Raft lazy river, tube slides, body slides and an interactive water-play structure - DUPLO® Safari.

“We’re very excited to share plans for this amazing new attraction,” said LEGOLAND Florida General Manager Adrian Jones.  “True to our mission, the water park attraction has been designed for families with children ages 2 to 12 and will add hours of water play to an already full day and move LEGOLAND Florida into a multi-day experience for vacationers.  The additional also adds another great value proposition for our Annual Pass members.”

Admission to the water park attraction is included with an all-new LEGOLAND Premium Pass, which offers 12 months admission to LEGOLAND Florida and seasonal access to the LEGOLAND Water Park.  Single-day LEGOLAND Florida guests may upgrade to a water park attraction ticket for an additional $12 per person (children under 3 are $3).  The Premium Pass is now available for purchase at www.LEGOLAND.com or select AAA Auto Club Group branches.

Key areas of LEGOLAND Water Park attraction include:

·         LEGO Wave Pool – Families can catch a gentle wave or simply cool off in this perfectly sized wave pool where the waves are just big enough for all ages to enjoy

·         Twin Chasers – Friends ride tubes 375 feet down an intertwining pair of enclosed water slides before plunging into a refreshing pool below

·         Splash Out – The thrill seekers of the family can ascend to the tallest point of the water park attraction and choose from one of three unique slides, then speed down a 60-foot drop  and “splash out” into the water below

·         Joker Soaker - A fun, interactive playground with various lengths, heights and types of slides that offer something different for every member of the family.  Guests can wade in the surrounding pool and be surprised with a torrential spill from a 300-gallon bucket

·         Build-A-Raft River - Families can imagine, design and build a unique LEGO vessel and set afloat on a maiden voyage around the 1000-foot-long lazy river, set amongst  playful LEGO Friends, flowering vegetation and palm trees

·         DUPLO® Splash Safari – Toddlers will rule at this  water play area with shorter slides and interactive, larger-than-life DUPLO creatures

“This newest attraction is just one of many ways we will continue to evolve LEGOLAND Florida over the next several years,” said Jones.  “Creating a multi-visit proposition for families adds another dimension to the LEGOLAND Florida offering.  Adding the water park attraction will fulfill this criteria as well as offering a unique attraction in Central Florida. ”

**Important: Please check operating schedule at www.LEGOLAND.com for park days and hours.

Busch Gardens Cheetah Visits Local Schools for Great American Teach In

TAMPA, Fla. – Busch Gardens’ cheetah cub Kasi and his puppy pal Mtani helped their keepers connect with kids about cheetah conservation and wildlife preservation during a series of classroom visits on Thursday, Nov. 17, during The Great American Teach-In. Busch Gardens Tampa Bay’s famous cheetah/puppy duo teach-In tour included stops at Heritage Elementary in New Tampa, Wilson Middle School in South Tampa, Quail Hollow Elementary in Wesley Chapel (pictured) and Schwarzkopf Elementary in Lutz.

Celebrate New Year's Eve at Universal CityWalk with Live Concerts by Two, Multi-Platinum Bands - Smash Mouth and Big Bad Voodoo Daddy

CELEBRATE NEW YEAR’S EVE AT UNIVERSAL CITYWALK WITH LIVE CONCERTS BY TWO, MULTI-PLATINUM BANDS -  SMASH MOUTH AND BIG BAD VOODOO DADDY

Guests Can Also Enjoy Unlimited Access to Seven of Universal Orlando ’s Hottest Nightclubs, Live Entertainment, All-You-Can-Eat Gourmet Cuisine and More

Tickets Are On Sale Now for One of the Hottest Parties of the Year

ORLANDO, FL. (November 14, 2011) – On Dec. 31, Universal Orlando Resort guests can ring in 2012 at one of the hottest parties of the year – Universal CityWalk’s New Year’s Eve celebration. As the clock approaches midnight, partygoers will rock out to live concerts by Smash Mouth and Big Bad Voodoo Daddy, dine on gourmet cuisine and dance the night away at some of Orlando ’s best nightclubs.

The night will begin with a performance by contemporary swing sensation Big Bad Voodoo Daddy, who recently released their eighth studio album, “HOW BIG CAN YOU GET? A Tribute to Cab Calloway.” Their signature, big band swing sound has captivated millions of fans and been featured in television sitcoms, films and even reality shows like “Dancing With the Stars.” With hits like “Go Daddy-O” and “Mr. Pinstripe Suite,” their breakout musical sound will send guests swingin’ to the dance floor.

To top off the celebration, multi-platinum rock band Smash Mouth will hit the stage with their nonstop party vibe and hits like “Walkin’ on the Sun” and “All Star.” With more than 10 million albums sold, Smash Mouth has also brought new life to popular classics like “Can’t Get Enough of You Baby” and “I’m a Believer” – which was featured on the “Shrek” motion picture soundtrack. Smash Mouth continues to play headlining events across the country and is currently working on their sixth studio album.

In addition to live concerts by some of today’s most popular bands, guests can enjoy access to seven of CityWalk’s hottest clubs, including CityWalk’s Rising Star, the groove and Red Coconut Club. Partygoers can also indulge in all-you-can-eat gourmet cuisine and decadent desserts and raise their glass to 2012 with a midnight champagne toast and celebratory confetti burst.

Tickets to Universal CityWalk’s New Year’s Eve Celebration

Admission to Universal CityWalk’s New Year’s Eve celebration includes:

·         Access to both live concerts, featuring Smash Mouth and Big Bad Voodoo Daddy

·         All-night admission to seven of Universal CityWalk’s hottest clubs

·         All-you-can-eat gourmet cuisine – including filet mignon, jumbo shrimp and decadent desserts

·         Midnight champagne toast
   

If purchased by Dec. 15:

Tickets are $119.99 plus tax per person

If purchased between Dec. 15 and Dec. 31:

Tickets are $139.99 plus tax per person

Universal CityWalk’s New Year’s Eve celebration takes place from 8 p.m. – 2 a.m. For more information or to purchase tickets, visit www.universalorlando.com/newyears.           

SeaWorld Orlando’s Animal Rescue Team Uses Special Orthopedic Equipment to Care for Once-Stranded Pilot Whale

SeaWorld Orlando is using a custom orthopedic brace to care for once-stranded pilot whale.  The whale has scoliosis – or curvature of the spine – that prevents her from swimming normally.

To treat the whale’s curvature of the spine, SeaWorld Orlando animal experts and veterinarians worked with Orlando-based Jewett Orthopaedic Clinic to develop a custom-fitted brace that could be adjusted slowly over time, during daily physical therapy sessions. Vets and animal care experts hope the brace will help straighten the whale’s spine and tail, allowing it to regain use of its tail and allowing it to swim normally.

This is the first time a custom-fitted orthopedic device of this kind has been used on a large whale.

According to Jon Peterson, a senior member of SeaWorld Orlando’s animal rescue team, it’s too soon to know if the brace will work but staff remain committed to doing anything possible to help care for the recuperating animal.

BUSCH GARDENS TAMPA BAY EXTENDS IN-PARK APP TO ANDROID

Interactive Application Puts the Park in Your Hands!

Tampa, Fla. (Dec. 19, 2011) – Over the summer, Busch Gardens Tampa Bay put the park in guests’ hands with the launch of its first-ever interactive iPhone application. In response to popular demand, the free app is now available in the Android Market as well.
The Busch Gardens app utilizes GPS technology to guide guests through the park. The free app is designed to make guests’ experience even better by giving them park details at their fingertips and helping them get the most out of their day.

The interactive map shows guests where they are located in the park and allows them to highlight the quickest real-time route to their next destination by clicking the “Take Me There” button on any destination page. Whether the destination is a restaurant, show, roller coaster or animal habitat, the app provides information on its location, menu, restrictions, wait times and more. Guests can also search for the nearest restrooms, lockers and ATMs.

It’s as easy as searching the word “Cheetah” to find a path to the new Cheetah Run habitat. Along the way guests are able to uncover fun facts about our animals. They can also connect to social media sites to share photos with friends and keep up with Busch Gardens’ Facebook and Twitter feeds.

New Busch Gardens App Features:

    * Interactive real-time map
    * Updated ride wait times and height requirements
    * Detailed information pages for all major shows, rides, animal habitats and restaurants
    * Important contact information to make reservations or schedule tours
    * Ways for guests to connect to social media sites
    * General park information and operating hours
    * Live local weather and forecast updates

To download the free app, search the keyword “Busch Gardens” in the Android Market and iTunes App Store.

We want to know what you think about the app! If you have any comments or suggestions, please email our digital team at BGTdigital@BuschGardens.com. Your feedback is greatly appreciated.

FAMILIES CAN RING IN 2012 TOGETHER AT KNOTT’S NEW YEAR’S EVE CELEBRATION

BUENA PARK, Calif. – Knott’s Berry Farm will have something for the entire family this New Year’s Eve with a variety of dance music, a family friendly comedian, a Beatles tribute band and a live performance by the popular band, The Clueless Remix featuring DJ Reeso.  All this plus Knott’s rides, attractions and a Midnight Mayhem Fireworks Show in Calico Square will make Knott’s New Year’s Eve celebration the place to ring in 2012.

               Guests can put on their dancing shoes and get on the dance floor as Knott’s rolls out not one, but two dance parties in the park.  The evening will include salsa instruction in Knott’s Fiesta Plaza and line dancing in Knott’s Wilderness Dance Hall. For those who love the music of the 60’s, Beatles tribute band Abbey Road will be performing as well as Caravan’s Steel Drum Band and The Clueless Remix featuring DJ Reeso!

               The whole family will enjoy a special performance of Snoopy on Ice and family- friendly comedian Dick Hardwick who has been listed in the Guinness Book of World Records for his hundreds of performances as the star of Disneyland’s “Golden Horseshoe Review.”  In addition, Camp Snoopy will be open with rides and shows for the young and the young at heart including “Snoopy’s Magical Nights of Lights” featuring thousands of beautiful lights and holiday music.  When the clock strikes twelve, the skies above Calico Square will be ablaze with color as Knott’s rings in the New Year with a Midnight Mayhem Fireworks Show.

               Knott’s New Year’s Eve celebration is included with regular daytime admission.  Park hours are 10 am to 1 am. Knott’s season pass holders will be able to renew their passes for only $59.99 on New Year’s Eve, guaranteeing another year of family fun.  For Knott’s Theme Park information, please call (714) 220-5200 or visit www.knotts.com.

San Diego Zoo's Pandas, Polar Bears Go Mobile with Mobile App

New App Provides Animal, Planning Information for Zoo's Fans and Visitors

     Just in time for the holidays, the San Diego Zoo is giving its fans the chance to take the world-famous Zoo with them wherever they travel this season. Launched today, the new mobile application gives users access to animal information, photos and videos.

     The app also features real-time streaming of the Zoo's Polar Cam and its recently upgraded high-definition Panda Cam. This new app is powered by leading self-service mobile app platform Mobile Roadie for the iOS and Android operating system.

     For those planning to visit the Zoo, the new app can also provide real-time information on the Zoo's animal presentations, shows, dining choices, gift shops and ticketing options. Users can also explore exhibits for the Zoo's more than 4,000 animals. The Map shows points of interest within the Zoo including guest services, shopping, dining and a walking trail of the Zoo's exhibits. In the app's Google map feature, users can get customized directions to the Zoo.

     Fans and visitors can also share their experiences by posting comments and stories on the Fan Wall.

Six Bears, Two Species, One App

     The Conrad Prebys Polar Bear Plunge is home to three adult polar bears: Kalluk, Tatqiq and Chinook. With the new San Diego Zoo app, polar bear fans can watch these white giants dive and swim around their pool, lounge on the sandy "shore" of their summer tundra exhibit or sit on the rock outcroppings and munch on vegetables - their favorites are carrots. And on the days when they have their favorite balls to play with, Kalluk can be seen "dribbling" against the glass, to the delight of on-ground guests on the other side.

     The Zoo's giant pandas have the largest online following of the species and recently had their Panda Cam upgraded to high definition. The four new cameras can capture all of the eating and sleeping action from these black-and-white bears. Female Bai Yun, male Gao Gao and two-year-old male Yun Zi each have their own exhibit and the camera tracks whomever is most active.

     "This is our gift to all the fans and guests of the San Diego Zoo," said Ted Molter, corporate director of marketing for San Diego Zoo Global. "This app gives people greater access to the Zoo when they're planning their visit or spending a day with us. We expect that the mobile access to our live animal cams, combined with detailed descriptions and beautiful images, will add up to family-friendly entertainment and an educational resource that can be used again and again."

     "The San Diego Zoo has delighted and educated the millions of people who have walked through its front gates," said Michael Schneider, CEO, Mobile Roadie. "We are honored to be powering the app that is going to bring the joy and wonder of the San Diego Zoo to animal lovers' smartphones everywhere."

     The application is available now for download at the iTunes App Store and the Android store. Search for "San Diego Zoo" or go to http://road.ie/sandiegozoo to download.

     The San Diego Zoo Global Wildlife Conservancy is dedicated to bringing endangered species back from the brink of extinction. The work of the Conservancy includes onsite wildlife conservation efforts at the San Diego Zoo, San Diego Zoo Safari Park, San Diego Zoo Institute for Conservation Research, and international field programs in more than 35 countries. In addition, San Diego Zoo Global manages the Anne and Kenneth Griffin Reptile Conservation Center, the Frozen ZooTM and Native Seed Gene Bank, the Keauhou and Maui Hawaii Endangered Bird Conservation Centers, San Clemente Loggerhead Shrike Breeding Facility, Cocha Cashu Biological Research Station, the Desert Tortoise Conservation Center, and a 900-acre biodiversity reserve adjacent to the San Diego Zoo Safari Park. The important conservation and science work of these entities is supported in part by The Foundation of the Zoological Society of San Diego.

About Mobile Roadie

     Mobile Roadie (www.mobileroadie.com) is a powerful self-service mobile app engagement platform that allows anyone to create a fully customizable iPhone or Android app in minutes.

     Apps created on the Mobile Roadie platform are professional, effective, and most importantly, drive fan engagement.  Mobile Roadie powers over 2,000 apps with more than 13 million end users for brands worldwide including Katy Perry, Madonna, Taylor Swift, The Beatles, Linkin Park, Chris Brown, P!nk, Bon Jovi, Avril Lavigne, Drake, Harvard Law School, Wynn Las Vegas, Dallas Mavericks, Washington Redskins, Miami Dolphins, and World Economic Forum. Mobile Roadie is headquartered in Los Angeles with offices in London.

SEAWORLD ORLANDO HOSTS ALL-NEW FESTIVAL THAT’S “JUST FOR KIDS”

Featuring performances by kids’ favorite entertainers, party zone area and more

ORLANDO, Fla. (December 2011) – With an all-new festival featuring awesome concerts by LazyTown, Max & Ruby, the Doodlebops and Choo-Choo Soul and tons of family-friendly fun and activities, SeaWorld Orlando is the place for kids, Saturdays January 14 – February 4.

The best way to experience all of the fun, music, treats and more at Just For Kids is with a Fun Card, where Florida residents pay for a day and play all year through Dec. 31, 2012.  Fun Card holders can enjoy all four weeks of Just For Kids and all of the other amazing special events throughout the year, plus the unforgettable animal encounters, world-class thrill rides and family fun found only at SeaWorld.

Super Kid Savings
This is a celebration that really is just for kids!  And that means not only will kids have the most fun-filled experience enjoying the concerts, but there are numerous special offers too.  On event days, parents can rent strollers at half-price, and the following items are free for kids with each paid adult: all-day dining deal, sky tower ride, and free Penguins Up-close, Dolphins Up-close or Behind-the-Scenes tours.

The concert lineup includes:

Saturday, January 14    LazyTown
Things are upside-down in LazyTown! Stephanie, Sportacus and others take kids on a fun journey while also promoting healthy lifestyles for children in a positive and catching way.

Saturday, January 21     Max & Ruby’s Musical Playdate
Celebrate the universal nature of sibling relationships in Max & Ruby’s Musical Playdate. Max & Ruby never quite want the same thing and their plans always collide – with hilarious results. Featuring upbeat and original songs, this playdate is sure to have the whole audience singing and hopping along!

Saturday, January 28    Doodlebops’ Musical Playdate
Get movin’ and groovin’ with the Doodlebops, a real favorite of all kids. Rock stars DeeDee, Rooney and Moe sing their favorite songs, tell their wackiest jokes and show off their funkiest dance moves.


Saturday, February 4     Choo-Choo Soul with Genevieve
Starring Genevieve Goings, Choo-Choo Soul allows parents to enjoy the same music their kids do. Featuring soulful and current renditions of the ABC’s, 1-2-3’s, and learning how to be polite, Choo-Choo Soul is a diverse and incredibly hip duo, teaching children through music on an animated train.

Concerts are included with park admission, with show times at 11 a.m. and 2 p.m. at SeaWorld’s Nautilus Theater. Guests will need to pick up concert tickets across from Nautilus Theater in order to attend the shows. Tickets will be distributed on a first-come, first-serve basis starting at 9 a.m. each event day.

And, “Just For Kids” has even more fun in store!

Shamu’s Party Zone
Located at Lakeside Patio, this happening spot lets kids sing, dance and play the day away with a DJ spinning to a kid beat while bubbles float overhead.  There are loads of interactive games, too, and kids can sit down for a face-painting session or make a sea-themed sand art souvenir with jewels and sea glass in the shape of dolphins, tropical fish, turtles and starfish. The Shamu character and others will be on hand for meet and greets, dancing and photos. (Please note: there will be a small fee to participate in face painting and sand art).

Elmo and Abby’s Treasure Hunt
Sesame Street’s Abby Cadabby and her friends Elmo, Cookie Monster, Rosita and Grover are off on a treasure hunt—and all kids are invited to come along!  This 25-minute show will get everyone laughing and cheering along at SeaPort Theater.

Breakfast with Elmo and Friends
Elmo and his Sesame Street friends will perform a short song and dance number and then visit every table for an up-close meeting at this amazing breakfast buffet. Cost is $29.99 for adults and $24.99 for children ages 3-9. Times are 8:30 and 10:30 a.m. at SeaFire Inn at The Waterfront. This fun-filled breakfast also includes reserved seats at the concert of the day – attending the 8:30 a.m. breakfast includes reserved seats at the 11 a.m. concert, and the 10:30 a.m. breakfast includes reserved seats at the 2 p.m. concert.

Fun Cards are available at the front gate, online at SeaWorldOrlando.com or by calling 1-888-800-5447. Event dates, times and artists are subject to change. Performances are included with any daily admission or annual pass. Concert seating is available on a first-come, first-served basis. Concert dates and artists are subject to change.

KNOTT’S OFFERS DISCOUNTED ADMISSION FOR GUESTS BRINGING CANNED FOOD

BUENA PARK, Calif. (January 2012) – With an estimated 400,000 people at risk of facing hunger every month in Orange County, 42% of whom are children, Knott’s Berry Farm has once again partnered with the Orange County Food Bank to help the community.  This year marks Knott’s Berry Farm’s tenth year coordinating the food drive that feeds thousands in the Orange County area.

           To  adequately serve the growing list of those in need, Knott’s Berry Farm is asking every guest to donate 2 or more cans at the park January 2-31 and in return will offer a Regular adult admission for the price of  $27.99. This special discount offer saves $29 off of the Regular admission which is $56.99 for adults (over age 11).

The collected food will be used by the Orange County Food Bank to help meet the needs of Southern California’s most destitute families and to provide needed donations beyond the traditional holiday period when the demand is great and food supply is low.  Thanks to their guests, Knott’s Berry Farm donated over 42,895 lbs of food during last year’s food drive.

For more information on assisting those in need throughout the community, please contact the Orange County Food Bank at (714) 897-6670.

For Knott’s Theme Park information, please call (714) 220-5200 or visit www.knotts.com.

ABSOLUTELY APES IS ALL ABOUT FUN

WHAT: Highlighting some of the most popular residents of the San Diego Zoo, the Discovery Days: Absolutely Apes offers guests a chance to get to know a variety of interesting personalities.

Gorillas, orangutans and bonobos (pygmy chimpanzees) are a few of the endangered species highlighted over this long weekend celebration.  Including birthday surprises for one of our oldest primate residents, animal meet and greets, special shows and booths.  Children can stop by the Orangutan Outpost and have their favorite plush primate given a “check-up” by real San Diego Zoo veterinarians.

WHERE:                   San Diego Zoo

WHEN:                      February 17-20, 2012

COST:                       Activities are free with paid admission except for additional charge for VIP tours.

MORE INFORMATION:       www.sandiegozoo.org

Win a Prize Every Day During SeaWorld Parks & Entertainment’s “25 Days of Giveaways”

-- Online Consumer Promotion Culminates with $25,000 Grand Prize --

Orlando, Fla. (Dec. 1, 2011) -- This December 1 - 25, SeaWorld Parks & Entertainment (SEA) is celebrating the spirit of giving with an online consumer promotion that will feature 25 different prizes.

During the “25 Days of Giveaways,” a different prize will be awarded every day, culminating with a $25,000 giveaway on Christmas Day. Entrants can win behind-the scenes animal adventures at SeaWorld and Busch Gardens including a Serengeti Safari ride with animal expert Jack Hanna; a day of relaxation for four at Discovery Cove in Orlando; a set of Panama Jack beach bicycles; a home and garden makeover from Costa Farms; VIP tickets to a Tampa Bay Buccaneers home game; VIP tickets to a high-profile concert in San Diego (artist TBD); and seats to the “Live On Letterman” concert series held in New York City.

The ten parks are partnering with valued SeaWorld Parks & Entertainment Corporate Sponsors such as Pepsi, CBS, Jack Hanna, Southwest Airlines, Panama Jack, Fathead and Costa Farms for prizes.

To enter, participants must fill out the online entry form at www.seaworldpromotions.com, www.seaworld.com or www.buschgardens.com. There is a limit of one online entry per valid e-mail address. The consumer promotion officially begins December 1 at 9 a.m. EST and concludes December 25 at 5 p.m. EST.

Tuesday, December 6, 2011

Warner Bros. and Universal Parks & Resorts Bring The Wizarding World of Harry Potter to Universal Studios Hollywood


Warner Bros., Universal Parks and Resorts and honored guests celebrated today’s partnership announcement to bring The Wizarding World of Harry Potter – the enormously popular themed entertainment environment which debuted in Orlando in June 2010 – to Universal Studios Hollywood, with an official Butterbeer toast. Plans to significantly expand The Wizarding World of Harry Potter at Universal Orlando Resort were also announced. Inspired by J.K. Rowling’s compelling stories and characters, The Wizarding World of Harry Potter features multiple themed attractions, shops and a restaurant – all faithful to the films.

HOGWARTS IS COMING TO HOLLYWOOD!

Warner Bros. and Universal Parks and Resorts to Bring The Wizarding World of Harry Potter to Universal Studios Hollywood

Significant Expansion Also Planned for The Wizarding World of Harry Potter at Universal Orlando Resort

Hollywood, CA (Dec. 6, 2011) - Warner Bros. Entertainment and Universal Parks and Resorts today announced a partnership to bring The Wizarding World of Harry Potter – the enormously popular themed entertainment environment which debuted in Orlando in June 2010 – to Universal Studios Hollywood.

The two companies also announced their plans to significantly expand The Wizarding World of Harry Potter at Universal Orlando Resort.

The Wizarding World of Harry Potter at Universal Studios Hollywood will be as impressive as what has been created in Orlando – and is expected to transform tourism in Los Angeles for decades to come. It will be a fully immersive environment for the entire family that brings the stories of Harry Potter to life and is faithful to the visual landscape of the films, including a majestic Hogwarts castle to serve as the centerpiece of the themed environment.  The Wizarding World of Harry Potter at Universal Studios Hollywood will be created with the same commitment to authenticity and the same level of talent and resources as its Orlando counterpart.

“I am delighted that The Wizarding World of Harry Potter has been so popular with fans since the opening in Orlando last year and I am sure that the teams at Universal and Warner Bros. will bring their expertise and attention to detail to Hollywood to make this new experience equally as exciting,” said J.K. Rowling.

The Wizarding World of Harry Potter at Universal Orlando Resort opened in June 2010 and immediately captured global attention.  It is a spectacularly themed land that includes Hogwarts castle, Hogsmeade and multiple themed attractions.  Specific details of its expansion will be announced over time.

“The announcement of our partnership with Universal to bring The Wizarding World of Harry Potter to Hollywood and expand what already exists in Orlando is probably the best holiday gift we could give to the legions of Harry Potter fans worldwide,” said Barry Meyer, Chairman & CEO, Warner Bros.  “Everyone involved with these projects is committed to continuing the enchantment of J.K. Rowling’s masterful books as they were brought to life on screen in our eight films and dedicated to extending the magic of the experience for generations of fans to come.”

“This is an incredible moment for Universal Studios and the millions of guests who visit our theme parks,” said Ron Meyer, President & COO, Universal Studios.  “The Harry Potter stories are some of the most powerful of our time and we are honored to expand our Orlando experience and bring The Wizarding World of Harry Potter to Hollywood, forever changing family tourism in Los Angeles.”

“The Wizarding World of Harry Potter is an entirely new level of themed entertainment that brings the stories of Harry Potter to life in incredible ways,” said Tom Williams, Chairman and CEO, Universal Parks and Resorts.  “We are thrilled to be able to share this experience with our guests in Hollywood.  And we are thrilled to take what has been created in Orlando to even greater levels.”