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Monday, May 24, 2010

Dinner to Benefit Sandy Graham at Fuddruckers Buena Park May 26th!


Sandy is going to be at Fuddruckers in Buena Park for dinner and lot of love this Wednesday night, May 26th!

Join Sandy's friends and family from 5pm-9pm and show up with this flyer in hand to ensure that a portion of your meal's proceeds goes to Sandy to assist in her on-going battle against cancer!

Come on out and show your love and support for Sandy and stuff your tummies for a beautiful cause!

Sunday, May 23, 2010

Collaboration with Valdosta State University Produces Show at Wild Adventures

New country revue show begins this weekend

Valdosta, GA –Wild Adventures Theme Park (WA) debuts Country Rocks Live! a country music revue featuring hits from yesterday and today, Friday, May 21 in Adventure Playhouse. The show, running through August 15 is a unique collaboration between the park and Valdosta State University’s (VSU) Theatre Department.

The VSU Theatre Department produces seven performances throughout the academic year under the direction of a talented faculty, which includes professors Duke Guthrie and Jacque Wheeler. For Country Rocks Live!, Guthrie and Wheeler recruited the performers and assembled the technical and design team, some of which are students and professors at VSU. This is the first collaboration of its kind between WA and the university.

“The theatre department at VSU has established a solid reputation for producing top-notch theatrical performances,” said Director of Entertainment John Ancona. “Both Jacque Wheeler and Duke Guthrie are accomplished professionals with high expectations, so we knew they would deliver a first class show. The partnership between WA and VSU made perfect sense as we are committed to offering our guests quality entertainment.”

Country Rocks Live! performers include: Adam Galarza of Orlando, FL; Jessica Humphrey of Garland, TX; Katy Nichols of Elkhart, IN; Tim Olivar of Snellville, GA; Christen Orr of Lilburn, GA; and John Rawlings of Sarasota, FL. Members of the technical and design team include: Anna Alex, Sound Designer; Michael Elliott, Musical Direction; Marty Lynch, Lighting Design/Technical Director; and Robert Keith Pugh, Scene Designer.

DOUGLAS MYERS ELECTED CHAIR OF THE BOARD OF THE AMERICAN ASSOCIATION OF MUSEUMS

Douglas Myers, executive director of the Zoological Society of San Diego, has been elected chair of the board of directors for the American Association of Museums (AAM). Myers will assume this position at the AAM Annual Meeting and MuseumExpo™ in Los Angeles May 23. AAM is the largest museum service organization in the world, encompassing nearly 20,000 members representing all types of museums: art, history, children's, natural history, science and technology centers, historic sites, zoos, aquariums and public and botanic gardens.

"AAM and its members are privileged to have Myers at the helm of our board for the next two years," said AAM president Ford W. Bell. "His wisdom and experience in guiding one of the country's great institutions will be integral to AAM's future success."

Myers assumes the chairmanship from Carl Nold, chief executive officer of Historic New England, who has served in that capacity since April 2008.

"These are exciting times at AAM, and I am proud to serve this vital organization," Myers said. "Under Carl Nold's leadership, AAM has developed a new strategic plan and vision that clearly defines its goals for the future. All of us are eager to implement this plan so that AAM may better support the wide-ranging museum community."

Myers has been chief executive officer for the Zoological Society of San Diego since 1985. During this time he has moved forward the global conservation efforts for the organization; securing a long-term giant panda loan with China, launching a cross border release program with California condors in Mexico and overseeing a collaborative effort with the country of Abu Dhabi to support the Al Ain Zoo. Myers came to the Zoological Society of San Diego in 1982 as general manager for the San Diego Zoo's Wild Animal Park.

In addition to his work with the San Diego Zoo, Myers has been active in the museum world; serving as a member of the National Institute of Museum Library Services, the Balboa Park Cultural Partnership, the Central Balboa Park Association and as a past member of the Advisory Council of the Museum Trustee Association. He is also a current member of the Rotary Club of San Diego, the California Association of Zoos and Aquariums and the Conservation Breeding Specialists Group Steering Committee, and is a fellow of the Association of Zoos and Aquariums and the World Association of Zoos and Aquariums.

The 100-acre San Diego Zoo is dedicated to the conservation of endangered species and their habitats. The organization focuses on conservation and research work around the globe, educates millions of individuals a year about wildlife and maintains accredited horticultural, animal, library and photo collections. The Zoo also manages the 1,800-acre San Diego Zoo's Wild Animal Park, which includes a 900-acre native species reserve, and the San Diego Zoo's Institute for Conservation Research. The important conservation and science work of these entities is supported in part by The Foundation of the Zoological Society of San Diego.

BABY LEMURS BORN AT BUSCH GARDENS


Adorable addition to the Tampa park can be viewed by guests in Jambo Junction

TAMPA, Fla. (May 17, 2010) – Busch Gardens Tampa Bay welcomed two endangered baby red-ruffed lemurs on April 21. The babies can be viewed by guests in Jambo Junction, where they reside with their mother and father, Maditra and Bozeny.

The babies are the first lemurs to be born at Jambo Junction, home to the parks’ animal ambassadors, since Maditra and Bozeny arrived as babies three years ago. Lemurs are a species of primate, and reach sexual maturity between 2 and 3 years old.

The sex of the babies has yet to be determined, but they are developing well overall, according to trainers. They are getting braver each day, and exploring their habitat under the watchful eye of Mom and Dad. They currently weigh about 300 grams or a little more than half a pound; lemurs average about 80 grams, or .17 of a pound, at birth. They grow to be about 8 to 10 pounds.

All species of lemurs are native to the island of Madagascar. Red-ruffed lemurs are one of nearly about 50 lemur species. Busch Gardens is home to five lemur species. The U.S. Fish and Wildlife Service considers all lemurs endangered. Lemurs are endangered largely due to habitat destruction. Their forests are destroyed for their wood and to grow agricultural crops.

Lemurs play an important role in the ecology of Madagascar as seed dispersers. The seeds can then grow into new plants, which is important since the forests of Madagascar are being destroyed at a very high rate. However, they cannot disperse enough seeds to match the rate of forest destruction.

The SeaWorld & Busch Gardens Conservation Fund is actively working with groups in the wild to save endangered or threatened species, such as lemurs. The non-profit, private charitable foundation is committed to supporting wildlife and habitat conservation, research, education and animal rescue programs worldwide. Since its inception in 2004, the Fund has donated more than $6 million to more than 500 projects around the world. For more on the Fund, visit SWBG-ConservationFund.org.

SUMMER AT SEAWORLD ROCKS … DAY OR NIGHT

ORLANDO, Fla. (May 18, 2010) –- This summer at SeaWorld, the nights are cooler and the atmosphere is hotter! SeaWorld AfterDark transforms daytime favorites into nighttime spectacles.

SeaWorld AfterDark showcases the park in a whole new light, with a nighttime rock n' roll extravaganza, a high-energy Shamu show, a hilarious sea lion show and a mystifying fireworks finale. That's in addition to being able to experience all that's awesome day and night, like Manta, up-close animal encounters and spectacular shows. SeaWorld AfterDark begins May 29 and continues through August 15.

Whether day or night, SeaWorld is the place to be this summer for a one-of-a-kind experience, including:

MANTA

Experience what it’s like to spin, glide, skim and fly with the largest of rays when riding Manta – by moonlight, an even more extraordinary sensation. A seamless blend of up-close animal encounters with a head-first, face-down flying roller coaster thrill ride, Manta is an adventure only SeaWorld could create.

SHAMU ROCKS

Shamu Rocks is a spectacular rock ’n roll killer whale show that wows audiences of all ages. This show is a high-energy concert of unprecedented proportions, combining awe-inspiring killer whales with a stunning light show and music from some of the hottest rock stars in the industry.

SEA LIONS TONITE

SeaWorld’s popular sea lion comedic duo takes the laughs into the night. Hilarious hijinks ensue in this evening show as the park’s talented sea lions, otters and walrus parody other favorite SeaWorld shows and attractions.

REFLECTIONS: FIREWORKS AND FOUNTAIN SHOW FINALE

SeaWorld comes to life in a spectacular celebration of soaring fountains and dazzling fireworks. Through the thrilling and inspirational music of SeaWorld’s most popular shows, families and friends will experience a wondrous connection that lights the night like never before.

SEAWORLD AFTERDARK VIP TOUR

Experience the highlights of SeaWorld AfterDark VIP-style. This seven-hour, guided tour includes dinner and an opportunity to feed dolphins, front-of-line access to Manta and reserved seating at exhilarating night shows.

Staying closer to home this summer? The best way to experience SeaWorld again and again, and for the rest of the year, is with a Fun Card. Adult and child Fun Cards are only $69.95 each, when purchased online at SeaWorldOrlando.com. This special resident offer is also available at participating AAA offices throughout Florida. For more information, visit SeaWorldOrlando.com.

Sunday, May 16, 2010

Diamondback roller coaster at Kings Island gives 2,000,000th ride!


MASON, Ohio – Stephanie Rogers from Greenfield, Indiana on Sunday became the 2,000,000th rider on the Diamondback roller coaster at Kings Island since the ride opened in 2009.

Diamondback stands 230 feet at its highest point with a first drop of 215 feet at a 74-degree angle. Riders snake their way around 5,282 feet of steel track at speeds up to 80 miles per hour.

Kings Island begins daily operation for the 2010 season May 21.

He Just Can't Get Enough!

Gary Coleman, a 68-year-old native of Monfort Heights, Ohio, took his 1,900th ride on Kings Island's Diamondback roller coaster Friday night.

A Cedar Fair Platinum season pass holder, Gary rode the 230-foot tall steel monster a record 1,579 times last year.

Friday, May 14, 2010

How to remember baby elephant Scotty

The entire Zoo family is mourning the loss of baby elephant Scotty. He was beloved throughout the community, and we know that others share in our grief.

There are several options for those who wish to memorialize Scotty:

You are invited to share special memories, photos or drawings of Scotty on the Zoo’s Facebook page or mail them to the Zoo (1100 Trevilian Way, Louisville KY 40213) where they will be kept in a scrapbook.

There will be space at the front of the Zoo (near the door of the Administrative Offices) where guests may leave remembrances. We ask that everyone refrain from bringing food.

Donations can be made to the Zoo in memory of Scotty which will benefit elephant conservation. As a wonderful Zoo ambassador, as well as an ambassador for his relatives in the remnant wild, Scotty provided an opportunity for visitors to make emotional connections and change behaviors that we hope will positively impact elephant conservation.

***

Scotty was born March 18, 2007, at the Louisville Zoo to mom Mikki. He was the first elephant born in Kentucky and the Zoo’s 40-year history.

Baby elephant Scotty passes away after a brief illness

Recently diagnosed with colic after experiencing severe gastrointestinal and digestive issues, 3-year-old baby elephant Scotty has passed away.

Scotty was making steady progress while under close 24-hour observation and care, but this morning he took a turn for the worse. Colic in elephants is not uncommon and it can turn very serious, very quickly, which was the case with Scotty.

When all hope of recovery was gone, the Zoo’s staff then made the very difficult decision to humanely euthanize him around 8:30 p.m.

“This is a very sad day for us. We are heartbroken,” Louisville Zoo Director John Walczak said. “We did everything we could to see Scotty though this. We had the best animal care and medical staff available, but we just weren’t able to save him. Scotty was a special member of our family who had a tremendous impact on our staff, volunteers, visitors and the community. We are deeply mourning his loss.”

A recent ultrasound showed displacement and gas distention in Scotty’s large bowel. The cause is still unknown. While under 24-hour care from his keepers, the Louisville Zoo’s Veterinary team was also checking on Scotty throughout each day and administering medication. In addition, they were consulting with the leading elephant veterinary experts in the nation as well as a local equine expert. The Zoo’s Veterinary team worked to alleviate his abdominal discomfort through diet, exercise, fluid therapy and medication, but unfortunately Scotty’s condition deteriorated quickly.

“Scotty will always remain in our hearts,” Louisville Zoo Director John Walczak said. “He was a special elephant, and we will greatly miss him.”

Information about how to remember Scotty will be released soon.

A necropsy will be performed and results will be released at a later date.

***

Scotty was born March 18, 2007, at the Louisville Zoo to mom Mikki. He was the first elephant born in Kentucky and the Zoo’s 40-year history.

Wednesday, May 12, 2010

“King Kong 360 3-D” Created by Peter Jackson, The World’s Largest Most Intense 3-D Experience, Emerges as a Next-Generation Theme Park Experience At Universal Studios Hollywood, The Entertainment Capital of L.A.

Universal City, California--King Kong, among the screen’s most powerful and enduring icons, will re-emerge in Summer 2010 as a new signature attraction created under the direction of Peter Jackson on the famed Universal Studios Hollywood Studio Tour.

King Kong 360 3-D” Created by Peter Jackson will be the world's largest most intense 3D experience on the planet, combining thrilling visceral effects to create a next-generation theme park experience.

Peter Jackson, director of the Oscar®-winning 2005 Universal Pictures film upon which the attraction is based, said: “The new King Kong at Universal Studios Hollywood will be an incredible amount of fun and a chance to really push film and theme park technology. Aboard the Universal tram, you'll get a wrap-around view of the action through a process involving eight 3-D images shot and projected at 60 frames per second. The film and tram will be tied into a motion simulator that will allow you to physically experience this pulse-pounding spectacle, which includes a fight between Kong and a group of V-Rex, the larger cousins of the T-Rex. You’ll find yourself right in the middle of the action."

“King Kong 360 3-D” Created by Peter Jackson will be the first theme park attraction to be directed by the Oscar-winning filmmaker.

Larry Kurzweil, President and Chief Operating Officer, Universal Studios Hollywood, said: “King Kong has been an integral part of Universal Studios Hollywood for decades and, after the 2008 fire, we knew he had to be reintroduced as a new, groundbreaking, thoroughly over-the-top experience that will thrill new generations of Studio Tour guests. King Kong 360 will be the most exhilarating feature of our world-famous Studio Tour, setting the bar at a new level for immersive theme park experiences.”

In the new attraction, guests will be given special 3-D glasses as they enter a darkened soundstage aboard the Studio Tour trams and will be transported— via the magic of Surround Digital 3D projection —deep into a tangled jungle location. They’ll survive a close encounter with a swarm of hungry raptors, only to be confronted by the terrifying presence of 35' tall dinosaur behemoths, intent on attacking the tram and Studio Tour guests.

Suddenly, a 25' tall gorilla appears - Kong himself! The trams jolt and shudder as the guests find themselves caught in the middle of a titanic struggle between these colossal prehistoric foes - the great ape and carnivorous reptiles - action which sends the packed trams sliding ever closer to the edge of a bottomless chasm.

King Kong, known as “the eighth wonder of the world,” has been called “the experience for which movies were invented.” Since first appearing on the screen in the 1933 original classic, “King Kong” has been re-made twice, each time on a tremendous scale, earning a total of seven Oscar® and three Golden Globe® nominations. Most recently, Peter Jackson’s 2005 version took classic elements of the original “King Kong” story and adrenalized them with up-to-the-minute effects magic and the alchemic talents of a superlative group of filmmakers, cast and crew. Released to critical acclaim in late 2005, “King Kong” was a worldwide hit.

The arrival of the new “King Kong 360 3-D” Created by Peter Jackson experience coincides with major enhancements to the iconic Studio Tour. The most extensive backlot construction ever in the history of Universal Studios, which includes re-creations of legendary Hollywood sets and the introduction of brand-new shooting locations, will make the renowned Studio buzz with star-studded film and television production as never before. Studio trams were recently equipped as "mobile movie theaters" with state-of-the-art flat-screen high-definition monitors and digital playback systems. The new high-definition monitors feature commentary from filmmakers, actors and personalities. Clips from numerous movie and television productions, corresponding to sites visited along the Tour route, add a new dimension to the tour of backlot attractions, sets and facades.

Universal Studios Hollywood Challenges Filmmakers to Imagine “King Kong’s Path to Universal Studios Hollywood” As Part of A Short Film Competition Coinciding With Launch of “King Kong 360 3-D,” World’s Largest, Most Intense 3-D Experience

Winners To Share $15,000 in Prize Money, Including $8,000 Grand Prize

Universal City, CA—Universal Studios Hollywood is challenging filmmakers to compete in a virtual short film competition with $15,000 in prize money timed to coincide with the launch of the theme park’s highly anticipated attraction, “King Kong 360 3-D,” the world’s largest, most intense 3-D experience, opening this summer.

Filmmakers are invited to submit one-to-three minute film shorts that support the theme, “King Kong’s Path to Universal Studios Hollywood” via the creative online social networking site, Zooppa, which is administering the competition on behalf of Universal Studios Hollywood, at www.zooppa.com/contests/king-kong.

The short film competition invites filmmakers to depict the havoc a behemoth Kong might wreak had he stomped though their hometowns as he makes his way back to Universal Studios Hollywood.

Filmmakers are presented with the creative challenge to establish the suspenseful return of King Kong without revealing the iconic figure’s whole face or whole body in any of the scenes. To view one approach to this issue, filmmakers are directed to Universal Studios Hollywood’s “King Kong 360 3-D” campaign ad at “King Kong 360 3-D” which depicts the aftermath of Kong’s destruction as he enters Universal Studios Hollywood.

Entries can be submitted through June 7, 2010 and must include the following three key phrases for consideration: “King Kong 360 3-D,” “Universal Studios Hollywood,” and ”Summer 2010.” All entrants must be 18 years of age. Details and submission can be found at www.zooppa.com/contests/king-kong.

Eleven winning shorts will be announced on June 14, 2010. The Grand Prize film short will be selected by Universal Studios Hollywood’s creative community and awarded a grand prize of $8,000. An additional $7,000 will be divided up among ten finalists voted by registered Zooppa users.

Eleven winning shorts will be announced on June 14, 2010. The winning film short will be selected by Universal Studios Hollywood’s creative community and awarded a grand prize of $8,000, with second and third place winning $3,000 and $1000, respectively. An additional $3,000 will be divided up among ten finalists voted by registered Zooppa users and Zooppa’s creative staff.

Making its colossal debut this summer, “King Kong 360 3-D will open as a signature attraction on the world famous, behind-the-scenes Studio Tour. Hailed as the world’s largest, most intense 3-D experience, “King Kong 360 3-D” will feature visceral state-of-the-art special effects with new 3-D media to deliver an incomparable theme park ride of epic proportions. Studio Tour guests will be transported to Skull Island where they will find themselves catapulted into the middle of a terrifying struggle between a giant T-Rex and “the eighth wonder of the world” – King Kong.

Pitch Your Tent at Fairytale Town

Make Your Summer Staycation a Family Camp Out Friday, June 25 - Saturday, July 24 - Friday, August 6

No need to spend endless hours traveling to a state park or national forest; Fairytale Town offers much of the same outdoor retreat. Our lush gardens and urban forest will ensure you'll have a five-star camping experience closer to home. Join us this summer for a staycation camping trip full of activities and amenities in beautiful Fairytale Town.

Families can bring their tents, sleeping bags, lanterns, and Fairytale Town provides a night of fun. An overnight stay at Fairytale Town includes a scavenger hunt, arts & crafts, and an old fashion sing along around the faux camp fire. And the best part, you can pitch your tent under our mighty oaks, stately redwood trees, or in the shadow of King Arthur's Castle for an evening.

Family Camp Outs are a great way to bond as a family, and enjoy the great outdoors while closer to home. Camp Out all-inclusive fees range from $20 to $30 and includes an evening snack, a light breakfast, and activities. Fairytale Town campers will be safe behind locked gates for a unique evening experience.

EVENT DETAILS:

What: Fairytale Town Family Camp Outs

When: June 25, July 24, August 6

Time: 5:30 PM to 7AM

Cost: Adults: Members $25 / Nonmembers $30

Children: Members $20 / Nonmembers $25

(Children 2 & Under are free)

Where: Fairytale Town, 3901 Land Park Drive, Sacramento CA 95822

Contact Phone: 916-808-7979

Contact e-mail: programs@fairytaletown.org

Website: http://www.fairytaletown.org/

SCHOOLS MOVE CLASSROOMS TO WORLDS OF FUN DURING THRILL U. WEEK

KANSAS CITY, Mo. – How do gravity and centrifugal force combine while soaring on PATRIOT? What is your potential energy at the top of PROWLER? School groups of all ages from across the Midwest visit Worlds of Fun, May 12 – 14, and May 17-18, 2010, to learn how science, math, language arts, physics, and social studies relate to thrill rides during Thrill U. Week.

Worlds of Fun is transformed into a giant laboratory on these special days to help students understand how amusement park rides work. Students measure gravitational forces, angular momentum, and velocity using the rides at Worlds of Fun, and apply this information to focused school assignments. Competitive scavenger hunts allow students to navigate the park’s 175 acres of thrill rides and attractions while answering educational questions along the way.

Specialized exercises in algebra, geometry, physics, social studies, and language arts are available for download at worldsoffun.com. Teachers may download exercises in advance to create educational programs that include lesson plans for use both in the classroom and at the park. The exercises are designed for use at Worlds of Fun during any public operating day, but additional educational activities and competitive exercises take place during Thrill U. Week.

The World’s Best Coaster Building Contest invites students to design and submit their own gravity defying scream machines. On each day of Thrill U. Week, students make a short presentation to explain and demonstrate their invention. The winner of the coaster building contest will not only receive Worlds of Fun prizes but will also have their ride featured at worldsoffun.com.

“Thrill U. Week at Worlds of Fun is a thrilling way to capture the attention of students by setting education in motion,” states Erin Cornell, Thrill U. Week Activities Coordinator. “Our collection of world-class coasters and thrill rides provides such a great opportunity for students to learn outside a classroom environment.”

For more information about Thrill U. Week, to download classroom exercises, or to purchase tickets, please visit the Special Events section at worldsoffun.com. Worlds of Fun opens daily at 9:00 am during Thrill U Week. For more information, visit worldsoffun.com or call (816) 454-4545.

Water Pours Into LEGOLAND Water Park for the First Time Thanks to Firefighter Bucket Brigade!





CARLSBAD, Calif. (May 11, 2010) – Firefighters from the Carlsbad Fire Department helped the zany members of LEGOLAND® California’s Fun Town Volunteer Fire Department today put the first gallons of water into Kid Creek and Build-A-Raft River at LEGOLAND® Water Park opening May 28, 2010.

The two fire “crews” created a bucket brigade across the Build-A-Raft River, where kids will be able to customize their own raft made of soft LEGO® bricks before floating down the lazy river. Our local heroes from the Carlsbad Fire Department helped steady the flow of water shooting from the fire hose into Kid Creek, a lazy river built with younger kids in mind in the DUPLO® Splash Safari section of the world’s first LEGO themed Water Park.

When the bucket brigade completed the water fill, they were given a sneak peek of some of LEGOLAND Water Park’s other exciting elements including more than 20 jumbo LEGO models who splash or spray water on guests; Orange Rush, a family tube slide where up to four people can ride together down a 312-foot long curving track on an 11-foot in diameter half pipe; Twin Chasers, two side-by-side enclosed red tube slides that stretch nearly 130 feet, Splash Out, an open body slide that invites guests to slide 240 feet and “splash out” into the water below; and Joker Soaker, a fun interactive platform in the wade pool where kids can aim water cannons at each other as a LEGO jester model tells jokes and pours 350 gallons of water down upon them.

The 5.5 acre LEGOLAND Water Park will be located at the north end of LEGOLAND California adjacent to Fun Town with the entrance located between the Factory Tour and the Adventurer’s Club. LEGOLAND guests will be able to upgrade their Park tickets to include LEGOLAND Water Park for just $10. Geared for families with children ages 2 to 12, the Water Park will be included in the price of Water Park Hopper tickets and Resort Hopper tickets which include SEA LIFE Aquarium as well. Water Park admission will also be included in Resort Memberships.


OCEANS OF FUN FANS CAMP OUT FOR OPENING DAY

KANSAS CITY, Mo. − Hundreds of guests lined up for Worlds of Fun’s opening day campout, and now, Oceans of Fun fans anticipating the park opening can count it down together at the water park's first ever overnight party! The all-nighters will be rewarded by the park with huge perks including $9.99 admission, a private ride session on the towering Hurricane Falls, entertainment from Mix 93.3, free food, prizes, and fun activities.

As the sun sets on Friday, May 21, the fun begins for anyone attending this free activity when the official line for the event begins to take shape. The park’s front gate area will be home to tents, sleeping bags, and blankets, but also to some great live entertainment, as Steve Serrano will broadcast ‘The Night Show’ on Mix 93.3, interacting with fans ready to countdown the hours until the park opens for 2010. Fans can sit back and relax as Oceans of Fun staff members will be on hand to provide the fun with prize drawings, snacks, and contests.

Throughout the night fans will anxiously be awaiting sunrise, as those that stay at the park are rewarded with something better than morning coffee to wake them up, a full hour of exclusive ride time (ERT) on Hurricane Falls before the park opens. Plus, during the ERT session, the park will provide a free breakfast at the slide. In addition, the first 250 campers registered will receive a wristband for free fountain drinks all Opening Day. Campers also pay less for fun on Opening Day, with discount admission for only $9.99, a savings of $19 off the normal gate price.

All campout activities are free although park admission or a Season Pass is required to enjoy the exclusive Opening Day festivities. For a complete activity list, visit worldsoffun.com/camp or facebook.com/worldsoffun. Oceans of Fun opens for the 2010 season on Saturday, May 22 and is open daily through August 22. For a complete calendar, please visit worldsoffun.com.

The New Schlitterbahn Vacation Village Waterpark Opens For Its First Full Season Of Operation On Friday, May 14

The park is now open Fri-Sun with daily operation beginning May 28.

KANSAS CITY, Kan. – Be the first to dive in to a thrilling collection of water fun when the Schlitterbahn Vacation Village Waterpark in Kansas City, Kan., opens for its first full season of operation beginning Friday, May 14. Park guests enjoy a unique tubing adventure that combines slides, rivers, chutes and beaches to create a complete family waterpark experience.

In 2010, Schlitterbahn Vacation Village Waterpark features a thrilling uphill water coaster, two mammoth tubing rivers including the world's longest tidal wave river, three huge slides, a white water tube chute, 13 mini slides for kids, three relaxing beach areas and a giant hot tub with swim-up refreshment bar. The Transportainment™ River System allows guests to float from one end of the park to the other through a series of attractions without ever leaving the water!

General Admission for guests ages 12-54 is only $32.99 plus tax and Child/Senior Admission for guests ages 3-11 and 55 & older is only $24.99 plus tax. Guests also take advantage of Schlitterbahn’s family amenities such as FREE parking, FREE use of tubes and lifejackets. Guests are also welcome to bring a family picnic basket, excluding alcohol and glass containers, into the park.

Attractions Include:

Bahnzai Pipeline – Climb to the top of a 42-foot-tall tower and take an open-air tube ride down a twisted path of water wrath…BAHN-style.

Black Knight – Plunge in a tube down a fully-enclosed dark and coiled slide.

Henry's Hideout Hot Tub Bar – Unwind in a giant hot tub that incorporates a swim-up refreshment bar and in-water seating to create the perfect place to break from the action.

Kinderhaven Kids’ Area - Splash and play in an area designed especially for families with smaller children. This shallow water playground includes nine mini-slides and is separated from the rest of the "big kid" activities. Conveniently located in the center of the park, Kinderhaven is surrounded by shaded seating and open-sun lounging areas. Both kids and parents have fun together as they explore the Wyandotte Express choo-choo train, a friendly frog, a giant turtle, a shipwreck and a bubbling fountain.

Torrent Beach – Frolic in the waves on the best beach in Kansas! Whether catching rays, cooling off in the surf, or embarking on a journey through the mammoth Torrent River, Torrent Beach is the hub that connects all the elements of a great day.

Torrent Cove - Relax on an island surrounded by the Torrent River.

Torrent River – Float the world’s longest tidal wave river! In this continuous, endless tubing river, ocean-sized waves surge through a serpentine waterway to create an ever changing experience. Guests enter this attraction without waiting in line. The Torrent River is a signature attraction at Schlitterbahn Vacation Village Waterpark.

Wolfpack - Take a tube and skid through an extra-wide pipeline of wild water. This oversized slide provides an experience that is a different every time you ride!

Kristal Beach – Cool off in the shade along the shore of the Kristal River. This calm beach provides refreshment as riders on the Storm Blaster uphill water coaster fly by overhead.

Kristal River – Relax on a tube, alligator or log on an endless, slow-flowing river during a hot summer day in Kansas.

Raging River Tube Chute - Ride through an exciting series of white water rapids.

Storm Blaster – Race uphill on a Master Blaster™ water coaster, another signature Schlitterbahn attraction. Storm Blaster combines the up and down thrills of a roller coaster with the unique experience of being propelled upward by jets of water.

Not only do park goers enjoy one-of-a-kind water rides, but they also may experience the Transportainment™ River System that combines the concepts of transportation, sport and entertainment to minimize the time spent waiting in lines. Throughout most of the park, visitors may stay in the water and float in tubes to the next attraction through a series of interconnected rivers, chutes, beaches and a slide with a floating queue line. Guests receive a greater “play value” by replacing time lost walking and waiting in line with more fun time in the water.

Transportainment technology links several attractions including Kristal River, Raging River, Torrent River, Storm Blaster, Kristal Beach, Torrent Beach and Torrent Cove, allowing guests to travel from one end of the park to the other without leaving the water!

“We are excited to open for our first full summer season on May 14,” said Keith Fontenot, general manager for the Schlitterbahn Vacation Village Waterpark. “The Schlitterbahn Vacation Village Waterpark offers a fantastic value with amenities like free parking and tubes. Our unique collection of trademark attractions provides a tubing adventure that cannot be found at other waterparks throughout the Midwest. We look forward to providing an entirely new experience the Kansas City region and entertaining new legions of fans all summer long.”

Guests can save $5 on Season Passes when they buy them as Schlitterbahn.com by May 31. The park is open Friday through Sunday, May 14-23, then daily starting May 28. The complete operating schedule, additional park information and discounted admissions are also available at Schlitterbahn.com.

Just the Beginning

This is just the beginning of the $750 million Schlitterbahn Vacation Village resort which will eventually be comprised of multiple shopping, dining, lodging and entertainment venues! Additional waterpark attractions, lodging facilities and the Riverwalk shopping area will be introduced throughout the next few years. When complete, the resort will be a year-round retail and attractions destination with more than 4 miles of interconnected rivers that carry guests between cabins, treehauses, a full-services hotel, a world-class waterpark and the Riverwalk with destination shopping, dining and other entertainment.

For more information, contact the Schlitterbahn Vacation Village office in Kansas City, Kan., at 913.312.3110 or visit schlitterbahn.com.

GRAND OPENING OF THE WIZARDING WORLD OF HARRY POTTER AT UNIVERSAL ORLANDO RESORT SET FOR JUNE 18


Universal Orlando Also Unveils Details for the Highly Anticipated New Attraction::: Harry Potter and the Forbidden Journey

ORLANDO, Fla. (March 25, 2010) – One of the most widely anticipated theme park entertainment experiences ever created – The Wizarding World of Harry Potter at Universal Orlando Resort – is set for a public grand opening on June 18.



Today, Universal Orlando Resort also revealed details about what is expected to be one the most exciting theme park experiences ever created: Harry Potter and the Forbidden Journey. It will be one of three themed attractions within The Wizarding World of Harry Potter, including Flight of the Hippogriff and Dragon Challenge.

Harry Potter and the Forbidden Journey is the heart of The Wizarding World of Harry Potter. This all new adventure combines a powerful storyline with spectacular new technology so effectively that guests will be completely immersed in the experience.



And as they live their adventure, guests will feel things no one has ever felt inside a theme park attraction, move in ways no one has ever moved, experience film like no one else ever has, explore vast sets punctuated by amazing special effects – and have an adventure only possible in Harry Potter’s world.

The new attraction lies deep within Hogwarts castle, a majestic structure that towers over The Wizarding World of Harry Potter - the only place in the world where the wonder, excitement and adventure of the Harry Potter books and films comes to life.



The Adventure

Imagine…

…meeting Harry, Ron and Hermione as if they were in person

…soaring over Hogwarts castle with Harry

…being swept into a Quidditch match

…feeling the chilling effect of a Dementor

…exploring your favorite places inside Hogwarts castle

…living adventures you’ve only been able to imagine – until now.



The Story

Harry Potter and the Forbidden Journey draws you into the excitement and chaos of Harry's life. As you venture through Hogwarts castle, you meet Harry, Ron and Hermione who convince you to skip a planned lecture and follow them. Upon taking their advice, you travel by Floo powder, and begin the adventure as you soar over Hogwarts, narrowly escape a dragon attack, have a close encounter with the Whomping Willow, get pulled into a Quidditch match and more.

“Guests will experience firsthand a completely new adventure featuring the iconic characters, amazing creatures and recognizable locations they’ve only read in the books or seen in the films,” said Thierry Coup, creative director for The Wizarding World of Harry Potter.

The Location

The Harry Potter and the Forbidden Journey experience starts as soon as you walk through the gates of Hogwarts. Within the towering Hogwarts castle, you explore a truly magical place. You journey through iconic locations taken from the films and take in the extraordinary detail of each scene. They include:

· Dumbledore’s office: Here, you meet the Headmaster as he welcomes you to Hogwarts

· Defence Against the Dark Arts classroom: Where you first meet Harry, Ron and Hermione

· Gryffindor common room: You meet three additional characters who prepare you for your journey

· Room of Requirement: Here, with hundreds of floating candles above, you take your seat on an enchanted bench and begin the Forbidden Journey

· Other locations: In addition, guests will pass through the Dungeon passageway and hallways of Hogwarts where they will have the chance to see hundreds of wizard portraits from the films, including several magical talking portraits created exclusively for The Wizarding World of Harry Potter, including the four founders of Hogwarts. Guests will even get a glimpse of the Sorting Hat.



The Innovation

This is more than just an attraction and it is unlike any theme park experience ever created. It’s a revolutionary, 360-degree theme park experience and first-ever combination of live-action, advanced robotic technology and innovative filmmaking – specially designed and developed for this brand-new adventure.

“We have created an entirely new way to place our guests into the heart of one of the most compelling stories of our time,” said Mark Woodbury, president of Universal Creative. “What we have done will forever change the theme park attraction experience.”

The attraction’s newly created ride system envelops guests in filmed action scenes and moves those scenes with them as they travel through the ride, allowing more time in the center of the adventure and with their favorite characters. This fusion of robotic technology and filmed scenes has never been achieved until now. In some cases, technology had to be invented to achieve the highest level of guest experience. The combination of pioneering, state-of-the-art technology, innovative filmmaking and surprises around every corner make this attraction the embodiment of the Harry Potter book and film series—and the future of theme park entertainment.

Harry Potter and the Forbidden Journey Quick Facts

Storyline: As you venture through Hogwarts, you meet Harry, Ron and Hermione, who convince you to skip a planned lecture and follow them. Upon taking their advice you travel by Floo powder, and begin your adventure as you soar over Hogwarts, narrowly escape a dragon attack, have a close encounter with the Whomping Willow, get pulled into a Quidditch match and more.

First-ever combination of advanced robotic ride system technology with innovative, immersive filmmaking

Award-winning composer John Williams oversaw the creation of the attraction’s score

The queue includes the following Harry Potter book and film elements: Headmaster Dumbledore’s office, Defence Against the Dark Arts classroom, Gryffindor common room, Room of Requirement, and the greenhouse; talking portraits including the Fat Lady and the never-before-seen four founders: Godric Gryffindor, Salazar Slytherin, Helga Hufflepuff and Rowena Ravenclaw; the Sorting Hat, the One-Eyed Witch statue and the Mirror of Erised

Duration of ride: The full attraction experience, including the queue, takes about an hour

Number of scenes in the attraction: 12

Characters (featuring Harry Potter film talent): Harry Potter, Ron Weasley, Hermione Granger, Albus Dumbledore, Rubeus Hagrid and Draco Malfoy

You may also catch a glimpse of Fred and George Weasley, Ginny Weasley and Neville Longbottom

Universal Orlando Resort Reveals EXCLUSIVE VACATION PACKAGE FOR THE WIZARDING WORLD OF HARRY POTTER

Guests Can Visit UniversalOrlando.com And Book NOW For Travel Starting May 28, 2010

ORLANDO, Fla. (February 18, 2010) – It’s one of the most highly anticipated theme park entertainment experiences of our generation and, for the first time, guests can now book an exclusive vacation package to visit The Wizarding World of Harry Potter at Universal Orlando Resort with their families.



“The Wizarding World of Harry Potter Vacation Package” includes accommodations at an on-site hotel at Universal Orlando Resort and admission to both Universal Orlando theme parks – along with a wide-range of benefits available only by booking through Universal Orlando Resort. Benefits include early park admission, allowing guests to experience The Wizarding World of Harry Potter before other guests each day, as well as a traditional British breakfast at the Three Broomsticks, the signature eating establishment within The Wizarding World of Harry Potter. And by staying at an on-site hotel, guests get exclusive Universal Express Access to select attractions and shows, allowing them to bypass regular lines.



To best enjoy all Universal Orlando offers, guests may consider the four-night package featured below. Guests can add additional nights and also upgrade their theme park tickets to include park-to-park access, allowing them to go to both Universal theme parks each day. Additional packages are available with prices starting at $285 per-adult ($829 for a family of four) for four nights at a hotel near Universal. All packages and prices are available at UniversalOrlando.com. All travel begins May 28.

“There has been worldwide anticipation for this one-of-a-kind entertainment experience, and we are thrilled to be offering families a way to experience the magic and excitement of Harry Potter’s world,” said Alice Norsworthy, executive vice president of marketing and sales for Universal Orlando Resort.



The Wizarding World of Harry Potter Vacation Package – Four Nights

On-site package starts at $645 per-adult ($1,548 for a family of four)

On-Site Package Benefits

· Four-night accommodations at one of Universal’s three on-site AAA Four Diamond hotels: Loews Portofino Bay Hotel, Hard Rock Hotel and Loews Royal Pacific Resort

· Three days admission to Universal Studios and Universal’s Islands of Adventure theme parks (park-to-park not included)

· Complimentary Universal Express access to bypass the regular lines at select theme park rides and attractions (a $70 value per day)

· Early park admission to The Wizarding World of Harry Potter

· Breakfast at the Three Broomsticks

· Commemorative ticket for The Wizarding World of Harry Potter

· Good for travel beginning May 28, 2010

Inspired by J.K. Rowling’s compelling stories and characters, The Wizarding World of Harry Potter will provide visitors with a one-of-a-kind experience complete with multiple themed attractions, shops and a restaurant.

Universal Orlando Resort TO LAUNCH NEW National Commercial for the Wizarding World of Harry Potter DURING SUPER BOWL XLIV

Starting Today, Watch It On UniversalOrlando.com Before It Airs On TV

Universal Orlando Also Launches Brand-New Microsite For The Wizarding World of Harry Potter

Orlando, Fla. (February 3, 2010) – This Sunday, Universal Orlando Resort will launch a brand-new, national commercial for The Wizarding World of Harry Potter during Super Bowl XLIV. The ad, created by Universal Orlando and Rosso Media Ltd in the UK, offers guests a look into the magic that awaits them at the highly anticipated theme park experience set to open Spring 2010. And, for fans who can’t wait until Super Bowl Sunday, the national commercial will be viewable through UniversalOrlando.com starting TODAY.

Set to air during the first half of the Super Bowl, the ad features all-new footage and pulls viewers directly into the new area – from Hogsmeade, to the immensity of Hogwarts castle. The commercial also features Harry Potter and two children who get a glimpse of the excitement guests can expect to experience when they visit The Wizarding World of Harry Potter.

Also launching today is a brand-new microsite for The Wizarding World of Harry Potter. Accessible through UniversalOrlando.com, the site currently features:

A first-person perspective, photo-realistic video of Hogsmeade and Hogwarts castle

The Wizarding World News, which will provide guests with information about The Wizarding World of Harry Potter

Visuals and details about the various shops, attractions and the eating establishment in the land

Owl Post e-cards for friends and family

And, over the next couple of months, the microsite will also continue to be updated with ground-breaking interactive elements.

The commercial also begins a new brand campaign – “Be Courageous. Be Outrageous. Be Extraordinary.” – showing viewers that Universal Orlando Resort is the only theme park destination in the world where you can soar above Hogwarts castle with Harry Potter, swing above the streets with Spider-Man and help Shrek save Princess Fiona in Shrek 4-D and more.

“We are incredibly excited to be launching our new brand campaign for Universal Orlando Resort with a glimpse of The Wizarding World of Harry Potter,” said Alice Norsworthy, executive vice president of marketing and sales for Universal Orlando Resort. “We know our guests will be thrilled to see the excitement in store for them once this new area opens this spring.”

Inspired by J.K. Rowling’s compelling stories and characters, The Wizarding World of Harry Potter will provide visitors with a one-of-a-kind experience complete with multiple themed attractions, shops and a restaurant.

Universal Orlando Resort

There are many ways to enjoy your Orlando vacation – but there is only one Universal Orlando Resort. It is a completely separate destination featuring two theme parks, three magnificently themed on-site hotels and a nighttime entertainment complex. It’s the only Orlando destination where you are not just entertained – you are part of the most exhilarating entertainment ever created. You can soar above Hogwarts with Harry Potter, swing above the streets with Spider-Man, battle aliens alongside Agent J, and help Shrek save Princess Fiona in Shrek 4-D.

Warner Bros. Consumer Products

Warner Bros. Consumer Products, a Warner Bros. Entertainment Company, is one of the leading licensing and retail merchandising organizations in the world.

Harry Potter continues to be a global phenomenon. The series of books by author J.K. Rowling has been translated into 68 languages with more than 400 million copies sold in over 200 territories around the world. The films, produced by Warner Bros. Pictures, have grossed more than $5.4 billion at the box office worldwide, making Harry Potter the largest-grossing film franchise in history.

Universal Orlando Resort TO LAUNCH NEW National Commercial for the Wizarding World of Harry Potter DURING SUPER BOWL XLIV

WHAT:

Universal Orlando Resort will launch a brand-new, national commercial for The Wizarding World of Harry Potter during Super Bowl XLIV. The ad, created by Universal Orlando and Rosso Media Ltd in the UK, offers guests a look into the magic that awaits them at the highly anticipated theme park experience set to open Spring 2010.



Set to air during the first half of the Super Bowl, the ad features all-new footage and pulls viewers directly into the new area – from the bustling village of Hogsmeade, to the immensity of Hogwarts castle. The commercial also features Harry Potter and two children who get a glimpse at the excitement guests can expect to experience when they visit The Wizarding World of Harry Potter.

The commercial also begins a new brand campaign, “Be Courageous. Be Outrageous. Be Extraordinary.” showing viewers that Universal Orlando Resort is the only theme park destination in the world where you can soar above Hogwarts castle with Harry Potter, swing above the streets with Spider-Man and help Shrek save Princess Fiona in Shrek 4-D.

Inspired by J.K. Rowling’s compelling stories and characters, The Wizarding World of Harry Potter will provide visitors with a one-of-a-kind experience complete with multiple themed attractions, shops and a restaurant.

WHEN:

Sunday, February 7, 2010

During the first half of Super Bowl XLIV

OLLIVANDERS WAND SHOP TO DELIVER AN INTERACTIVE, MAGICAL EXPERIENCE AT THE WIZARDING WORLD OF HARRY POTTER

The Chance To Experience The Enchantment of Harry Potter Begins Spring 2010

ORLANDO, Fla. (January 28, 2010) – Visitors to the Ollivanders wand shop at The Wizarding World of Harry Potter will step into one of the most iconic scenes from the bestselling Harry Potter books and blockbuster feature films. With the assistance of a live actor, along with amazing special effects, guests of Ollivanders will get to experience the same type of magical moment Harry had in “Harry Potter and the Sorcerer’s Stone” when a wand ”chooses them.”



Universal Orlando Resort has worked closely with Warner Bros. Consumer Products and the Warner Bros. Harry Potter brand team to make this moment as authentic, magical and immersive as possible for guests – a theme carried throughout the entire experience at The Wizarding World of Harry Potter.

“When guests visit Ollivanders, they will instantly feel like they’re in the shop from the films. It’s an intimate, single-windowed building, with the same signs, colors and other details read about in the books and seen in the films,” said Alan Gilmore, art director of the Harry Potter films and The Wizarding World of Harry Potter. “But more importantly, visitors to Ollivanders will experience for themselves the magical moment that forever changed Harry’s life.”

Inside Ollivanders, visitors will be surrounded by thousands of multi-colored dusty wand boxes stacked on shelves from floor to ceiling. They will be welcomed by an inquisitive Wandkeeper, who will guide them through an enchanting experience to find their very own wand. First the Wandkeeper will ask the guest a few special questions and then select the first wand for them to try. Just like Harry, the guest will be prompted by the Wandkeeper to give the wand a wave, and a series of magical mishaps will occur until the right fit is found.

In addition to the magic featured in Ollivanders, guests will experience many other magical happenings at The Wizarding World of Harry Potter, including a Howler featured in the Owl Post shop front window whose ranting can be heard by guests as they pass by; The Monster Book of Monsters in Dervish and Banges that will snarl and growl at anyone who tries to get too close, and the Hog’s Head which can be seen puffing his jowls at visitors who visit the Hog’s Head pub.

Inspired by J.K. Rowling’s compelling stories and characters – and faithful to the visual landscapes of the Warner Bros.’ films – The Wizarding World of Harry Potter at Universal’s Islands of Adventure will provide visitors with a one-of-a-kind experience complete with multiple themed attractions, shops and an eating establishment. This completely immersive environment will transcend generations and bring the wonder and magic of the amazingly detailed Harry Potter books and films to life.

Universal Orlando Resort

There are many ways to enjoy your Orlando vacation – but there is only one Universal Orlando Resort. It is a completely separate destination featuring two theme parks, three magnificently themed on-site hotels and a nighttime entertainment complex. It’s the only Orlando destination where you are not just entertained – you are part of the most exhilarating entertainment ever created. You can soar above Hogwarts with Harry Potter, swing above the streets with Spider-Man, battle aliens alongside Agent J, help Shrek save Princess Fiona and create mischief with Bart Simpson.

Warner Bros. Consumer Products, a Warner Bros. Entertainment Company, is one of the leading licensing and retail merchandising organizations in the world.

Harry Potter continues to be a global phenomenon. The series of books by author J.K. Rowling has been translated into 68 languages with more than 400 million copies sold in over 200 territories around the world. The films, produced by Warner Bros. Pictures, have grossed more than $5.3 billion at the box office worldwide, making Harry Potter the largest-grossing film franchise in history.

AUGMENTED REALITY EXPERIENCE LETS MILLIONS EMBARK ON A THREE-DIMENSIONAL LOOK AT THE WIZARDING WORLD OF HARRY POTTER

Explore the World’s Most Anticipated Theme Park Environment Prior to its Spring 2010 Opening

WHAT:

Today, Universal Orlando Resort and USA TODAY, the nation’s top-selling print newspaper, partnered to provide the first-ever augmented reality map of the world’s most highly anticipated theme park experience - The Wizarding World of Harry Potter at Universal Orlando Resort. With just a computer, webcam and the newspaper, you can make this one-of-a-kind experience appear before your eyes.

Augmented Reality blends real-life environments with computer animation allowing you to explore things in a completely new way. For the first time, guests can explore The Wizarding World of Harry Potter in a unique way – before experiencing it first hand.

By rotating the map, you can take a closer look at this 20-acre magnificently themed environment from all sides and angles. Hogwarts castle will appear before your eyes. Hold the map closer to your webcam and explore Hogsmeade and see the Hogwarts Express. Blow on your computer’s microphone and the banners n the map will wave.

Inspired by J.K. Rowling’s compelling stories and characters, The Wizarding World of Harry Potter will provide visitors with a one-of-a-kind experience complete with multiple themed attractions, shops and a restaurant.

Following the map’s appearance in USA TODAY, this experience will be available on www.UniversalOrlando.com/HarryPotter.

WHEN:

Thursday, January 28 – The Wizarding World of Harry Potter Augmented Reality map appears in USA TODAY

AUGMENTED REALITY EXPERIENCE LETS MILLIONS EMBARK ON A THREE-DIMENSIONAL LOOK AT THE WIZARDING WORLD OF HARRY POTTER

Explore the World's Most Anticipated Theme Park Environment Prior to its Spring 2010 Opening

WHAT:

On January 28, Universal Orlando Resort and USA TODAY, the nation's top-selling print newspaper, will partner to provide the first-ever augmented reality map of the world's most highly anticipated theme park experience - The Wizarding World of Harry Potter at Universal Orlando Resort. With just a computer, webcam and the newspaper, you can make this one-of-a-kind theme park experience appear before your eyes.



Augmented Reality blends real-life environments with computer animation allowing you to explore things in a completely new way. For the first time, guests can explore The Wizarding World of Harry Potter in a unique way - before experiencing it firsthand.

By rotating the map, you can take a closer look at this 20-acre magnificently themed environment from all sides and angles. Hogwarts castle will appear before your eyes. Hold the map closer to your webcam and explore Hogsmeade and see the Hogwarts Express. Blow on your computer's microphone and the banners on the map will wave.

Inspired by J.K. Rowling's compelling stories and characters, The Wizarding World of Harry Potter will provide visitors with a one-of-a-kind experience complete with multiple themed attractions, shops and a restaurant.

WHEN:

Thursday, January 28 - The Wizarding World of Harry Potter Augmented Reality map appears in USA TODAY

Universal Orlando Resort Reveals Highly Anticipated Details About The Wizarding World of Harry Potter

ORLANDO, Fla. (September 15, 2009) - Universal Orlando Resort, together with Warner Bros. Consumer Products, today revealed first-ever details about the incredible scope of The Wizarding World of Harry Potter. Universal also announced that the highly anticipated land will open in spring 2010.

Inspired by J.K. Rowling's compelling stories and characters - and faithful to the visual landscapes of the films - The Wizarding World of Harry Potter at Universal's Islands of Adventure will provide visitors with a one-of-a-kind experience complete with multiple attractions, shops and a signature eating establishment. This completely immersive environment will transcend generations and bring the wonder and magic of the amazingly detailed Harry Potter books and films to life.

The expectations of Harry Potter fans are high and Universal Orlando Resort is collaborating closely with J.K. Rowling, Warner Bros. Consumer Products and the Warner Bros. Harry Potter brand team to ensure that The Wizarding World of Harry Potter will be an experience of a lifetime. The Harry Potter films' production designer, Stuart Craig and art director, Alan Gilmore, in cooperation with a corps of artisans from Universal Creative are working daily to construct the most authentic Harry Potter experience possible. Guests will be able to sip Butterbeer in Three Broomsticks, buy Extendable Ears at Zonko's and experience a state-of-the-art attraction that brings the stories of Harry Potter to life in a way never before imagined.

"All of the action and adventures of Harry Potter's world will come to life here at Universal Orlando Resort," said Tom Williams, chairman and CEO, Universal Parks and Resorts. "The Wizarding World of Harry Potter will be unlike any other experience on earth and we can't wait to see the looks on our guests' faces as they enter this rich environment."

"Harry Potter continues to spark the imaginations of fans of all ages and we really have seen the anticipation continue to build for The Wizarding World of Harry Potter," added Brad Globe, President, Warner Bros. Consumer Products. "We are excited to share with fans a first glimpse into the truly enchanted world we are bringing to life with all of our partners at Universal Orlando Resort."

From the front archway of Hogsmeade to the immensity of Hogwarts castle, The Wizarding World of Harry Potter will feature the locations listed below:

At the entrance of Hogsmeade, billowing steam and an iconic whistle signal the arrival of the Hogwarts Express into Hogsmeade station

Across the way is Zonko's, a joke shop with a collection of tricks and jokes, including Extendable Ears, Boxing Telescopes and Sneakoscopes

Honeydukes is next door and full of treats like Chocolate Frogs and Bertie Bott's Every-Flavour Beans

The Three Broomsticks and adjacent Hog's Head pub will serve traditional British fare and drinks including Butterbeer and pumpkin juice

Across from the Three Broomsticks is The Owlery, where owls roost and await their next delivery

The Owl Post sends letters with a certified Hogsmeade postmark and sells official stamps from The Wizarding World of Harry Potter

Ollivanders wand shop is an incredible interactive experience where the wand chooses the wizard

Completing Hogsmeade is Dervish and Banges, the magical instruments and equipment shop featuring Quidditch equipment, Triwizard apparel, Spectrespecs and Remembralls

The first attraction, Dragon Challenge, features a twin high-speed roller coaster with many iconic elements from the Triwizard Tournament

Next is Flight of the Hippogriff, a family coaster simulating a Hippogriff training flight over the grounds of Hogwarts castle

Located in Hogwarts castle, Harry Potter and the Forbidden Journey is a thrilling new state-of-the-art attraction that uses entirely new technology to bring the magic, characters and stories of Harry Potter to life in ways never before experienced

Before exiting back into Hogsmeade, Filch's Emporium of Confiscated Goods is full of Ministry of Magic and magical creatures merchandise, Omnioculars, and even remote control Golden Snitches

"This Universal Creative and Warner Bros. team shares an incredible passion and commitment to making this destination an exceptionally immersive environment that will touch the lives of our guests," said Mark Woodbury, President, Universal Creative.

"The Wizarding World of Harry Potter is yet another way that fans will be able to experience and enjoy Harry Potter for many years to come," said Diane Nelson, President of DC Entertainment, who is also responsible for overseeing the Harry Potter brand team worldwide. "The power of this brand speaks for itself, as the enthusiasm of our dedicated fans around the world continues to grow even stronger as we move into the future."

Universal Orlando Resort is a theme park destination that places you and your family in the heart of pop culture's most incredible and timeless stories - making you the superstar in a world-class adventure story and allowing you to discover your own inner hero. Guests experience two exciting theme parks - Universal Studios and Islands of Adventure as well as Universal CityWalk, a 30-acre restaurant, shopping and nighttime entertainment complex; and three magnificently themed on-site hotels - the Loews Portofino Bay Hotel, Hard Rock Hotel and the Loews Royal Pacific Resort. Flagship experiences featured in the theme parks include "The Simpsons Ride," "Revenge of the Mummy - The Ride," "The Incredible Hulk Coaster" and "The Amazing Adventures of Spider-Man." More information is available at http://www.universalorlando.com/.

Warner Bros. Consumer Products, a Warner Bros. Entertainment Company, is one of the leading licensing and retail merchandising organizations in the world.

Harry Potter continues to be a global phenomenon. The series of books by author J.K. Rowling has been translated into 67 languages with more than 400 million copies sold in over 200 territories around the world. The films, produced by Warner Bros. Pictures, have grossed more than $5.3 billion at the box office worldwide, making Harry Potter the largest-grossing film franchise in history.

HARRY POTTER™ TO CAST SPELL ON UNIVERSAL ORLANDO RESORT

ORLANDO, Fla (May 31, 2007) - Warner Bros. Entertainment Inc. and Universal Orlando Resort are partnering to create the world's first fully immersive Harry Potter themed environment based on the bestselling books by J.K. Rowling and blockbuster feature films from Warner Bros. Envisioned as a "theme park within a theme park" and titled "The Wizarding World of Harry Potter," the new environment will become part of the experience within Universal's Islands of Adventure theme park at the Universal Orlando Resort.

"Over the years we've received thousands of letters from fans around the world wishing they could visit Hogwarts and the wonderful locations described in each of J.K. Rowling's beloved stories," said Barry Meyer, chairman and CEO, Warner Bros. Entertainment. "Working with Universal Orlando Resort, we are confident that we'll be able to provide Harry Potter fans with an incredible experience that upholds the richness of J.K. Rowling's books and delivers on the authentic detail portrayed in our films."

"We will rely on our company's rich movie heritage and expertise in transforming film concepts into theme park entertainment experiences," said Ron Meyer, president and COO, Universal Studios. "The Harry Potter stories are among the most compelling of our time. The millions of people who have read the books and seen the movies will now be able to experience the world of Harry Potter in person."

Inspired by J.K. Rowling's compelling stories and characters - and faithful to the visual landscapes of the films - "The Wizarding World of Harry Potter" will provide a one-of-a-kind opportunity to experience the magical world of Harry and his friends. The fully immersive, themed land will enable guests to visit some of the most iconic locations found in the books and the films including the village of Hogsmeade, and even Hogwarts castle itself.

"The plans I've seen look incredibly exciting, and I don't think fans of the books or films will be disappointed," said J.K. Rowling.

"We have a profound sense of responsibility for the Harry Potter franchise at Warner Bros. Bringing the magic of J.K. Rowling's written word to the motion picture screen was the first step in expanding this amazing and imaginative world. Working with Universal Orlando Resort to bring it to life in a physical environment that you can walk through, relax in and ride on is the natural next step for fans to experience and enjoy," said Alan Horn, president and COO, Warner Bros. Entertainment Inc.

Expected to be revealed in 2010, the new environment will feature immersive rides and interactive attractions, as well as experiential shops and restaurants that will enable guests to sample fare from the wizarding world's best known establishments. Also debuting will be a state-of-the-art attraction that will bring the magic, characters and stories of Harry Potter to life in an exciting way that guests have never before experienced.

"We are going to devote more time, more money, more expertise and more executive talent from throughout our entire organization and creative team - as well as from Warner Bros., our partners - to ensure that this entire environment is second-to-none," said Tom Williams, chairman and CEO, Universal Parks and Resorts.

Brad Globe, president of Warner Bros. Worldwide Consumer Products, added: "In Universal, we found the right partner whose unparalleled commitment will ensure that this is a world class destination. Their track record of success and the consistently high level of entertainment at all of their parks gave us the confidence to know that they will meet-or exceed- the extremely high expectations we all have for this project."

The Academy Award-winning production designer Stuart Craig, who has worked to bring the world of Harry Potter to life in all of the feature films to date, leads the creative design for the area to ensure it remains faithful to the look and feel of the films.

"Our primary goal is to make sure this experience is an authentic extension of Harry Potter's world as it is portrayed in the books and films," said Craig. "I am very excited to be working closely with the Universal Orlando team to bring the area to life."

The Universal Orlando resort destination (http://www.universalorlando.com/) includes two dramatically distinct and adjacent theme parks, the Universal Studios motion picture and television theme park and Universal's Islands of Adventure, Orlando's most thrilling and exhilarating theme park. Universal Orlando also includes CityWalk, a 30-acre dining, shopping, club and live-entertainment venue as well as premier on-site Loews hotels and world-class film and television production facilities.

Harry Potter continues to be a global phenomenon. The series of books by author J.K. Rowling has been translated into 65 languages with more than 325 million copies sold in over 200 territories around the world. The films, produced by Warner Bros. Pictures, have grossed more than $3.5 billion at the box office worldwide. Each of the four Harry Potter films produced to date has the distinction of making it into the all time top 20 grossing films worldwide. The fifth film in the series, Harry Potter and the Order of the PhoenixTM, will be released in theatres on July 11, 2007.